MAM
Movado becomes the official time partner of the Rajasthan Royals
Mumbai: Movado, the iconic Swiss watchmaker renowned for its modern design and innovative spirit since 1881, announces a thrilling new partnership with the Rajasthan Royals, one of the leading teams in the world’s biggest Twenty20 (T20) Cricket League. Through this collaboration, Movado becomes the official time partner of the Rajasthan Royals for the 2024 season.
This strategic partnership aligns seamlessly with Movado’s brand essence, “always in motion.” Just like the Rajasthan Royals, known for their dynamic and ambitious playing style, Movado embodies a forward-thinking approach, constantly pushing boundaries in design and technology.
“We are incredibly proud to partner with the Rajasthan Royals, a team that embodies the energy and passion of Movado,” said Movado Group Inc president international Xavier Gauderlot. “This collaboration allows us to connect with millions of cricket fans across India and overseas to showcase our commitment to excellence and innovation.”
Rajasthan Royals CEO Jake Lush McCrum said, “We are thrilled to welcome Movado as our Official Time Partner for the season. Movado’s dedication to precision and style is renowned, and we are looking forward to showcasing their modern and innovative designs in front of our global fan base.”
Movado is the hallmark of some of the most famous timepieces ever created, notably the Movado Museum Watch, with its celebrated single dot dial. One of the world’s premier watchmakers, Movado has earned more than 100 patents and 200 international awards for artistry and innovation since its inception in 1881. Movado is a brand renowned for its modern design aesthetic and is closely associated with the fine and cultural arts. Today, Movado’s watches are distinguished by this legacy of design innovation and a dedication to the future of time.
Featured styles:
1. Movado bold fusion: A sporty style with a contemporary-cool edge. This BOLD Fusion chronograph features a bronze ion-plated stainless steel 44mm case and a matching link bracelet for a sleek, minimalist effect. Its rich black dial is framed by a matching ceramic bezel and boasts the brand’s iconic dot motif at 12:00, a date window, three sub dials and a minute track with bronze toned accents.
SKU No: 3600898
Price: Rs 74,625/-
2. Movado bold fusion: This style sits in a 44mm bronze ion-plated stainless steel case with a black ceramic bezel and a bronze chronograph dial on a black silicone strap, a bronze and black accented chronograph dial and ceramic bezel.
SKU No: 3600854
Price: Rs 67,125/-
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
