MAM
Mountain Dew slogan contest launched in Chennai
CHENNAI: The “Dewmobile” is ready to roll. Carrying forward the success of Pepsi’s Mountain Dew since its launch in Chennai, the unique, neon-coloured drink is doing the rounds of the city with the Dewmobile – a specially-designed cool convertible..
The campaign takes the concept of the television commercial (TVC) further. In the TVC, a cyclist chases a cheetah because the animal has swallowed a can of mountain dew. An official release informs that consumers have to complete the slogan “Cheetah kyon peeta hai…..” They can drop in their slogans at drop boxes provided in several youth hang-outs and popular eateries in the city.
The coolest slogan will get the winner a set of wheels. Another 200 consumers will win Dew hampers. Consumers can catch the Dewmobile at Satyam, Pizza Hut at Nungambakkam, Elliots Beach, Loyola, Anna University, Spencer Plaza, MOP College, Ethiraj, Chettinad Vidya Ashram and Ispahani.
Since its launch early this year, Mountain Dew claims to have added a whole new dimension to the lifestyle of youngsters in Chennai. The Dewmobile road show will subsequently move to other cities including Coimbatore, Madurai, Trichy and Cochin states the release.
The initiative follows on the “Dew Road Show” in Chennai which featured world class adventure sports professionals. Internationally Mountain Dew has an integral association with alternative sports, which encompasses a whole gamut of culture, music and fashion trends. The “Dew Road Show” also featured games like Rock Climbing and Velcro Bungee on display for the first time in the country.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
