MAM
Moumita Pal joins Enormous as head of creative Delhi
Mumbai: Moumita Pal will lead the creative charge for the agency in Delhi, set new codes & path for agency’s vision towards strengthening their foot in Delhi as a region.
Pal is a multi-faceted senior creative director from FCB India with over 14 years of experience across brands like Google, Uber, Hero, BMW, Dominos, Hindustan Times, Ministry of Women and Child Welfare.
She has won many prestigious awards in the country and a jury for noteworthy awards including Cannes . She has also worked on the ‘Beti Bachao, Beti Padhao’ campaign that works towards eradication of female infanticide and sex selective abortion in India. She’s not just a leader but a culture maker. She is a storyteller who believes stories have the power to change the world for better.
Enormous managing partner Ashish Khazanchi said, We are dead serious about Delhi. We’ve always had a significant presence in NCR, but we’re doubling down on what we could possibly do in the region. Onboarding Moumita as a new leader in the agency is the step towards moulding us in the direction of being the best-equipped agencies. We, as a brand, want to be known for the work that we’re doing for the big clients in Delhi and Moumita is the perfect fit to help us build this. Moumita is a big brand creative person, and brings in a unique character, creative expertise & balance to the agency. I’m thrilled to have her on board & looking forward to times ahead.
Commenting on her new role, Pal said time and again, Enormous Brands has established itself as a harbinger of creativity and innovation in India, delivering campaigns that have made real impact across different brands. The agency, under the guidance of Ashish Khazanchi has garnered recognition for doing the kind of work that’s truly unique. So when Ashish offered me the job, I was genuinely thrilled. It’s an incredible opportunity for me to lead the Delhi office. I hope Enormous and I share with each other, some stories and a lot of milestones.
Brands
Mana Projects names Ranbir Kapoor brand ambassador amid rebranding
Bengaluru developer unveils new identity focused on design and nature.
MUMBAI: When real estate meets reel star power, the foundation for a new brand story is often laid brick by brick. Mana Projects, the Bengaluru based real estate developer, has appointed actor Ranbir Kapoor as its brand ambassador while unveiling a refreshed brand identity aimed at aligning the company with the evolving expectations of modern urban homebuyers.
The announcement marks a new phase for the developer, which has spent over two decades building residential communities in Bengaluru, particularly along emerging growth corridors such as Sarjapur Road.
The updated brand identity reflects the company’s emphasis on design led living and environmentally conscious development. According to the developer, the new positioning focuses on creating residential spaces where architecture, nature, engineering and lifestyle planning work together to shape meaningful living experiences.
Mana Projects chairman and managing director D. Kishore Reddy said the rebranding represents a natural progression as the company adapts to the expectations of a new generation of homeowners.
“This rebranding represents the natural evolution of Mana Projects as we align ourselves with the aspirations of a new generation of homeowners, particularly millennials who form the backbone of Bengaluru’s dynamic homebuyer community,” Reddy said.
He added that today’s buyers increasingly look beyond basic housing to spaces that combine design, sustainability and a strong sense of community.
“At Mana, our philosophy centres on creating homes where space is purposeful, design is intelligent, nature is respected and engineering ensures long term sustainability. Our association with Ranbir Kapoor reflects this new chapter as we continue to build communities that enable people to truly live brilliantly,” he said.
Kapoor, who has been associated with several lifestyle and consumer brands, said the partnership resonated with his own understanding of what makes a home meaningful.
“A home is one of the most meaningful investments people make in their lives, and it should reflect comfort, warmth and a sense of belonging,” Kapoor said.
“What impressed me about Mana Projects is the brilliance of their thought, the way design, nature and functionality come together to enhance everyday living. I’m delighted to be associated with Mana Projects as they continue to create homes that inspire modern urban families to truly live brilliantly.”
The collaboration will be introduced through a large scale integrated campaign spanning digital platforms, outdoor media and experiential activations, making it one of the developer’s most prominent branding initiatives in recent years.
Founded in Bengaluru, Mana Projects has built a portfolio of residential developments that emphasise thoughtful architecture, amenity rich neighbourhoods and environmentally sensitive planning. The company’s projects often integrate open spaces, green landscapes and energy efficient engineering to support sustainable urban living.
With Bengaluru continuing to attract young professionals and technology workers, the developer believes the city’s housing market is increasingly being shaped by buyers seeking well planned communities that balance functionality with quality of life.
Looking ahead, Mana Projects plans to expand its presence across the city by developing future ready residential projects designed to accommodate emerging lifestyle trends such as hybrid work culture, community driven living and multigenerational households.
By combining a refreshed brand identity with a high profile ambassador, the company hopes to strengthen its position in Bengaluru’s competitive real estate market while appealing to a new generation of homeowners seeking homes that blend design, nature and modern living.
