MAM
Motorola launches Signature smartphone with exclusive club privileges
New premium device offers curated luxury experiences via Signature Club.
MUMBAI: Motorola just turned premium into a secret society because when your phone comes with a backstage pass to life, even the specs start feeling like an invitation. Motorola India has unveiled Motorola Signature, positioned as India’s first smartphone with Exclusive Signature Club Privileges, backed by a high-impact campaign film conceptualised and executed by Schbang. The launch took place through a surprise activation at Jio World Drive, BKC, Mumbai, where a still representative beside a podium displaying the device came alive only when someone said “Hello Moto Signature,” unleashing live music, photography, tailoring support, lost wallet assistance and fine dining all dramatising the privileges available through the Signature Club.
The club transforms ownership into access: comprehensive travel and golf assistance, fine dining reservations, art and cultural events, luxury shopping referrals, business support and everyday conveniences. The activation mirrored these services in real time, shifting from stillness to spectacle to showcase the idea of meaningful luxury over mass premium.
Motorola India marketing head Gagandeep Bedi said, “With Motorola Signature, we are not just launching a smartphone, we are launching a statement. The Signature Club is a key to a life less ordinary, and ‘The Signature Surprise’ captures that magic in the most visceral, unforgettable way possible.”
Schbang (AVP) Hitesha Utmani and (Sr. solutions strategist) Shreya Shah added: “Luxury doesn’t announce itself, it reveals itself. The activation wasn’t just content creation, it was a live demonstration of what Signature Club membership actually feels like.”
The campaign positions Motorola Signature for affluent urban consumers cultural leaders, creators, entrepreneurs and decision-makers who value distinction, design, photography and refined innovation over conventional premium benchmarks.
In a smartphone world where everyone wants to stand out, Motorola isn’t selling another device, it’s handing the keys to a quieter, more exclusive kind of spotlight.
Brands
Yaap Digital acquires 60.2 per cent stake in Gozoop in over Rs 150 crore deal
Strategic tie-up keeps Gozoop independent while building scaled ad ecosystem
MUMBAI: Yaap Digital Ltd has acquired a 60.20 per cent stake in Gozoop Online Pvt Ltd, marking a significant consolidation move in India’s independent advertising landscape.
The acquisition, executed through a share purchase cum shareholders’ agreement, forms the first tranche of a broader deal to acquire 100 per cent of Gozoop in phases. The initial stake was picked up for Rs 36.96 crore, giving Yaap majority control and making Gozoop its subsidiary.
Overall, the transaction is valued at over Rs 150 crore, with additional components including a Rs 7.66 crore share swap expected to close within 90 days. Payments related to excess net working capital are slated for completion by July 2026.
Despite the ownership change, Gozoop will continue to operate as an independent brand, retaining its leadership, identity and culture. The focus, both companies say, is on collaboration rather than consolidation.
Founded nearly two decades ago, Gozoop has built a reputation for its people-first approach and long-tenured leadership team, a rarity in an industry often shaped by global network buyouts. Yaap, on the other hand, brings scale and a tech-led marketing ecosystem spanning content, data and performance solutions.
Together, the companies aim to create an integrated network that blends creativity, media, data and technology, offering clients both agility and scale. The partnership also signals a broader ambition to position Indian agencies as global contenders rather than local participants.
With the deal underway in phases, the coming months will be key in shaping how this alliance translates into a unified yet flexible advertising powerhouse.
