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Motorola introduces new local content distribution system for TV
MUMBAI: Motorola, Inc. has introduced a new content distribution system that allows programmers to customise national video feeds for local audiences by inserting content at affiliate sites. The new Motorola On-Target gives programmers a new way to address different market segments by adding local information into a national broadcast.With the new Motorola On-Target system, programmers can pre-position regionalised content such as advertisements, and seamlessly insert that content during a selected local available time slot, giving viewers a customized message that is relevant to their regional area.
The new On-Target system was demonstrated at the National Association of Broadcasters (NAB) tradeshow.
The system consists of two components: An uplink management component to ingest, manage, create schedule, and distribute content, and a new downlink Integrated Receiver Decoder (IRD) to receive, store and insert customized content into the national feed on a pre-scheduled or real-time basis.
The new Motorola Integrated Server Receiver (ISR) 4410 is an IRD with a internal 200GB hard drive. The hard drive can receive and store MPEG2 video clips, graphics and text that can be used to insert customized spots into a video feed received from a satellite uplink location. Graphics and text can be animated and composited with stored or live content, with content seamlessly switched between the live and stored feeds.
The Motorola On-Target Control System is an open-source based server that manages content distribution, including a file queue that can send content to all Motorola ISR 4410s, a subset of the ISRs in a system, or a single device. The system also includes automated remote backup of ISR hard devices.
In addition, the system includes an authoring station where editors can create timelines, playlists with graphics and/or text, and preview any sequence prior to distribution. The web-based application can be located at an affiliate site so that local content can be created and uploaded to the On- Target Control System for eventual playout to headend-resident ISR4410s.
“The Motorola On-Target system delivers a complete end-to-end system for customising programmers’ national feeds at the local level and providing the facilities for value-added services. With the advent of the On-Target system, we are continuing our commitment to provide programmers with innovative solutions to leverage their investments in Motorola digital content delivery networks,” said Motorola corporate vice president and Connected Home Solutions general manager Doug Means.
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MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
