MAM
Motion Content Group reunites with Film Critics Guild to present India’s first nationwide Critics’ Choice Film Awards
MUMBAI: Motion Content Group in collaboration with Vistas Media Capital, has partnered with The Film Critics Guild (FCG) to announce the first ever Critics' Choice Film Awards (CCFA) for the Indian cinema. The organization will be working in tandem with FCG to bring to the fore, outstanding stories from across the country on a single unbiased and inclusive platform. With this award Motion Content Group wants to recognize and applaud stories that have stood out for their exemplary performances, the stir they created with their impactful storytelling and representation. The strategic partnership with Bookmyshow.com has made the prestigious award format a unique format for the Film Industry and for the film lovers across geographies. The finale event will be held on April 21st in Mumbai.
Motion Content Group (MCG) is a leading global content investment and rights management company, that invests in and partners with the world’s leading talent, producers and distributors to meet the market demand for new economic models for premium content across the entertainment and media marketplace. The MCG backed CCFA pursues brilliance with this first of its kind awards ceremony curated in partnership with the Film Critics Guild. The awards aim to be representative of the diversity of Indian cinema and create new benchmarks for recognizing outstanding work being produced and released by all participants in the Indian film industry.
The Critics’ Choice Film Awards aims to honor the best of Hindi, Tamil, Telugu, Malayalam, Kannada, Bengali, Gujarati & Marathi films of 2018 . This is the only award after the National Awards which shall cover 8 major languages.
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AD Agencies
Publicis acquires AdgeAI to sharpen predictive measurement in advertising
Deal integrates AI-driven content intelligence with Publicis production platform
MUMBAI: Publicis Groupe is doubling down on data-led creativity with the acquisition of measurement and content intelligence firm AdgeAI, a move aimed at helping brands understand what truly works in their campaigns.
Announced on March 12 in Paris, the deal brings AdgeAI’s analytics technology into Publicis’ AI-driven production ecosystem, allowing brands to measure and predict creative performance in real time. The company said the integration will help marketers move beyond guesswork and focus on content that delivers measurable business outcomes.
AdgeAI’s platform analyses engagement and conversion data across video and digital campaigns to pinpoint which creative elements resonate most with audiences. By identifying patterns that drive results, the system provides insights that guide content strategy and improve returns on marketing investment.
The acquisition comes at a time when brands are producing more content than ever before. While the tools to create campaigns have become faster and cheaper, many marketers still struggle to determine which messages actually drive sales.
Publicis Groupe chairman and CEO Arthur Sadoun, said brands today need clarity rather than just volume. “In the AI era, brands do not simply need more content. They need to know what works, and why, so they can scale their messaging across audiences, markets and platforms,” he said. He added that the acquisition turns creative measurement from a backward-looking report into a forward-looking capability that predicts outcomes.
Publicis production chief executive officer Deepti Velury, said embedding predictive intelligence into the production process will allow brands to create fewer but more effective assets. According to her, AdgeAI’s technology can analyse creative components at a granular level and identify patterns directly linked to campaign performance.
AdgeAI co-founder and CEO Eyal Ben Shalom, described the deal as a shift in how the industry approaches creative intelligence. By plugging its technology into Publicis’ broader platform, he said brands will be able to move at the speed of digital algorithms without losing the spark of strong creative ideas.
With the addition of AdgeAI, Publicis is positioning itself to close the gap between creativity and data, giving brands a clearer view of what clicks with audiences and what drives the bottom line.
