Ad Campaigns
Motilal Oswal launches unique social campaign ‘Investor Hit Mein Jaari’
Mumbai: As part of its ongoing efforts to promote investor education, Motilal Oswal Financial Services Ltd. (MOFSL), Broking & Distribution, today unveils “Investor Hit Mein Jaari”, a social campaign addressing the challenges and concerns investors face in the equity market.
The “Investor Hit Mein Jaari” campaign features a thought-provoking video wherein a frustrated investor candidly vents his challenges and struggles in the stock market. Through this emotionally charged portrayal, Motilal Oswal Financial Services aims to educate investors about the importance of having an expert guidance and research-backed insights by shedding light on the common issues that investors encounter and the profound impact their decisions in the equity market can have on their lives.
Speaking on the campaign, MOFSL vice president, brand & product marketing, broking & distribution, Varun Mundra said, “The “Investor Hit Mein Jaari” campaign is yet another endeavour by Motilal Oswal Financial Services to strengthen the bond with investors, ensuring they feel supported in their financial journey. This social campaign echoes our core values of integrity, transparency, and customer-centricity, which have remained unwavering throughout our 30+ years of journey”.
“Motilal Oswal Financial Services has had a track record of providing unparalleled services and bringing unique solutions to the market. We believe that knowledge, awareness, and sound research are the pillars of successful investing, and this campaign is a testament to our dedication to empowering investors. Our vast research expertise and commitment to excellence empower investors to make informed decisions that align with their financial goals,” added Mundra.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
