Ad Campaigns
Motilal Oswal Group fights fraud with #YehConHai campaign
MUMBAI: Fraudsters beware. Motilal Oswal Financial Services (MOFSL) is hitting back hard at scammers with its bold new campaign, #YehConHai. Designed to expose con artists and protect investors, the initiative uses hard-hitting visuals and practical tools to arm people against fraudulent schemes.
At the heart of the #YehConHai campaign are three gripping films inspired by real-life incidents. These narratives, including one featuring Motilal Oswal group chairman Raamdeo Agrawal dramatise common fraud tactics, from impersonation to high-pressure sales ploys.
Speaking about the campaign, MOFSL group CMO Sandeep Walunj shared, “While we have been doing substantial work in taking down fake/fraud posts, we thought potential victims must also be opted in our efforts. Visuals work helps investors comprehend the modus-operandi of scammers and prepares them to deal with such attempts much better. A sting operation was the creative device that we came up with internally for this purpose.”
In 2024 alone, bank frauds in India surged to Rs 139.3 billion, according to the Reserve Bank of India (RBI). With scammers using psychological manipulation to deceive even seasoned investors, the #YehConHai campaign couldn’t be more timely. By shining a light on the tactics used by fraudsters, Motilal Oswal is helping investors take control of their financial safety.
Through extensive research, the campaign identifies key red flags that investors must watch out for:
. Pressure tactics to act quickly or make impulsive decisions.
. Guaranteed returns that sound too good to be true.
. Assurances of instant profits without risks.
. Requests for money transfers to unofficial accounts.
Motilal Oswal has set up dedicated channels to help investors verify claims and avoid scams via email at fraudcheck@motilaloswal.com or WhatsApp on 97690 29197
These resources offer a simple way to confirm the authenticity of individuals or offers.
Motilal Oswal has already made significant strides in combating fraud. With the help of two specialised agencies, the Group has removed over 15,000 fake posts, videos, and apps, but the fight continues.
The campaign’s engaging visuals have been crafted by a talented team led by MOFSL associate vice president- marketing, Anshul Srivastava and MOFSL associate vice president- marketing, Kartik Shinde.
From sting operation concepts to impactful storylines, the #YehConHai campaign is a creative and educational response to a serious problem.
Watch the Campaign Videos
. Raamdeo Agrawal: Watch here
. Ajay Menon: Watch here
. Nitin Shanbhag: Watch here
Motilal Oswal’s efforts stand as a bold step toward empowering investors and ensuring their financial well-being. The question is, are you ready to spot the scam?
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
