Brands
Mother’s Recipe brings Korean flavours to Indian kitchens
MUMBAI: Kimchi cravings are officially getting a homely twist. Mother’s Recipe, long synonymous with comfort cooking in Indian kitchens, is tapping into the Korean food wave with a new digital-first recipe video series that makes global flavours feel surprisingly local.
Built for busy homes and curious cooks, the series leans into simplicity. The idea is clear: Korean-inspired dishes that look exciting, taste familiar and don’t demand obscure ingredients or hours at the stove. As Korean flavours increasingly shape what people order, binge-watch and scroll past online, the brand is offering an easy entry point for those keen to try it at home without the intimidation factor.
Anchored in the playful thought “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign features five recipes designed to be quick, approachable and repeatable. The line-up includes Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi, each adapted for Indian kitchens using everyday produce and Mother’s Recipe sauces.
The recipes show how familiar condiments can do the heavy lifting. Korean Spicy Paneer uses soya bean, garlic chilli and red chilli sauces, while the noodle and bibimbap variants rely on combinations of desi Szechwan sauce, green chilli sauce, chilli vinegar and soya bean sauce. The idea is not authenticity at any cost, but flavour that feels rewarding and achievable.
The move also reflects a broader shift in how young adults cook. There is a growing appetite for experimenting with global cuisines, but only if they slot neatly into packed schedules. Clear steps, short videos and confidence-building instructions are central to the series, making Korean-style cooking feel less like a weekend project and more like a midweek win.
The campaign will live primarily on digital platforms, with short-form videos and social-first storytelling supported by high-quality visuals and recipe content. The focus of outreach remains on easy cooking, at-home Korean cravings and how sauces can elevate everyday meals without complicating them.
By blending curiosity with convenience, Mother’s Recipe is keeping its feet firmly in tradition while letting its flavours travel. The message is simple: global food doesn’t have to be intimidating, especially when it’s made with a little maa-style comfort.
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
