Brands
Mother’s Recipe brings Korean flavours to Indian kitchens
MUMBAI: Kimchi cravings are officially getting a homely twist. Mother’s Recipe, long synonymous with comfort cooking in Indian kitchens, is tapping into the Korean food wave with a new digital-first recipe video series that makes global flavours feel surprisingly local.
Built for busy homes and curious cooks, the series leans into simplicity. The idea is clear: Korean-inspired dishes that look exciting, taste familiar and don’t demand obscure ingredients or hours at the stove. As Korean flavours increasingly shape what people order, binge-watch and scroll past online, the brand is offering an easy entry point for those keen to try it at home without the intimidation factor.
Anchored in the playful thought “MOM-FU: Maa ka pyaar in a Korean avatar”, the campaign features five recipes designed to be quick, approachable and repeatable. The line-up includes Korean Spicy Paneer, Korean Spicy Noodles, Korean Bibimbap, Korean Fried Rice and Korean Veg Dakgalbi, each adapted for Indian kitchens using everyday produce and Mother’s Recipe sauces.
The recipes show how familiar condiments can do the heavy lifting. Korean Spicy Paneer uses soya bean, garlic chilli and red chilli sauces, while the noodle and bibimbap variants rely on combinations of desi Szechwan sauce, green chilli sauce, chilli vinegar and soya bean sauce. The idea is not authenticity at any cost, but flavour that feels rewarding and achievable.
The move also reflects a broader shift in how young adults cook. There is a growing appetite for experimenting with global cuisines, but only if they slot neatly into packed schedules. Clear steps, short videos and confidence-building instructions are central to the series, making Korean-style cooking feel less like a weekend project and more like a midweek win.
The campaign will live primarily on digital platforms, with short-form videos and social-first storytelling supported by high-quality visuals and recipe content. The focus of outreach remains on easy cooking, at-home Korean cravings and how sauces can elevate everyday meals without complicating them.
By blending curiosity with convenience, Mother’s Recipe is keeping its feet firmly in tradition while letting its flavours travel. The message is simple: global food doesn’t have to be intimidating, especially when it’s made with a little maa-style comfort.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
