MAM
Mother Sparsh kickstarts #MomYouAreNotAlone campaign for new moms
Mumbai: Baby and mother care brand Mother Sparsh has kickstarted the #MomYouAreNotAlone campaign to spread awareness and promote conversations on postpartum blues.
While statistics suggest that nearly seven out of every 10 mothers globally battle postpartum blues, more worrisome is the fact that new moms feel that seeking professional treatment for their woes is unwarranted. The campaign was launched by Mother Sparsh to end the stigma around the issue and converse in a place of refuge that helps women comprehend their emotions even better.
“Post childbirth when new moms begin to heal and their bodies adjust to not being pregnant, it is referred to as the postpartum period. Most vulnerable phase for a woman, this period often interferes with their ability to take care of themselves or their little ones. This is where they require a shoulder to lean on or at least an assurance that their pain points are being taken cognizance of. We intend to do precisely,” said Mother Sparsh co-founder and CEO Dr Himanshu Gandhi.
The campaign roadmap for the non-monetised activity includes engagement with celebrities, mom influencers and a large pool of micro as well as macro-influencers.
“To make the campaign more informative and interactive, we have collaborated with noted Maternal Child Wellness Coach & Activist Dr Mahima Bakshi, who has designed the campaign to refrain all moms from neglecting their emotions and feelings,” Gandhi further added.
The cause and initiative would be supported on the Mother Sparsh website and different social media platforms through periodical live sessions and incorporation in social media activities.
MAM
Media Expo Mumbai 2026 to spotlight booming digital signage sector
57th edition at BEC expects 140 plus exhibitors and 350 plus products from 9 to 11 April.
MUMBAI: India’s outdoor advertising just lit the fuse on a billion-dollar glow-up because when billboards go digital, even the walls start selling dreams. The 57th Media Expo Mumbai will take place from 9–11 April 2026 at the Bombay Exhibition Centre, bringing together the fast-evolving world of digital signage, LED systems, POP/POSM solutions and sustainable visual communication technologies.
Organised by Messe Frankfurt, the three-day event will cover 15,000 sqm and feature over 140 exhibitors representing more than 250 brands, including major players such as HP, Epson India, Colorjet, Mimaki, Garware and Pidilite. International participation from China, Italy and South Korea will add global flavour to the showcase of 350 plus cutting-edge products.
Messe Frankfurt Asia Holdings Ltd, executive director Raj Manek said, “The industry has decisively embraced digital transformation. We are at a pivotal juncture where signage is no longer just a nameplate, but a versatile ecosystem spanning interior décor and massive OOH media.”
The expo arrives as India’s outdoor advertising market is projected to nearly double from $576.3 million in 2025 to $1,075.5 million by 2033, growing at a compound annual rate of 8.2 plus, according to Grand View Research. Rising commercial construction, retail expansion and demand for immersive, eco-conscious displays are fuelling the surge.
Small and medium enterprises remain the backbone of the sector, supplying innovative solutions for everything from high-tech films to adhesives. The event provides a key platform for these players to connect with global technology and showcase products that power India’s visual communication landscape.
From flashing LEDs that turn shopfronts into storytellers to sustainable materials that keep the planet breathing, Media Expo Mumbai 2026 isn’t just a trade show, it’s where the future of how brands shout, whisper and seduce gets its annual dress rehearsal.
