Brands
Mother Dairy introduces ice cream – chocolate with new brand ROCKET
NEW DELHI: Making an entry into the new category of Ice Cream – Chocolates, Mother Dairy a leading dairy player in India introduced a brand ROCKET, with two exciting flavors of French Vanilla and Belgian Chocolate.
Mother Dairy with this launch has also created a brand mascot named Neila that is synonymous to the company house color Blue! “Simply out of the world” is how we can define this product just as the Mascot is out of the world.
Mother Dairy business head dairy products Sanjay Sharma said, “Consumers prefer something new and unique, especially when we talk about a segment like Ice-cream. Classic flavors, new varieties, and something fulfilling for the taste-buds is how the segment is perceived to be. For these simple joys of our consumers, we thought of launching an exciting category of Ice Cream – Chocolates which are Extra Tasty, Extra Chocolaty, and Extra-Terrestrial, offering a rich mouthfeel and a delectable taste this season. The product will be available at an affordable price of Rs 20”
The product is specially curated for the young and eventful audience- the teens and pre-teens.
Speaking on the idea of a brand Mascot, he further added, “Given the name, the unique flavor/format and the profile of the TG we felt the need to employ a creative device that will engage and excite the imagination of our young target audience. Thus came the idea of creating a brand mascot for our new ice cream brand ROCKET, who will fit well in the creative universe designed for this brand. This led to the creation of an awkwardly cute and adorable galactic alien-Neila."
Brands
Preeti Misra Joins Open Media & Fortune India as Head of Events
Preeti Misra brings two decades of experience to a business that smells opportunity in live gatherings
MUMBAI: Fortune India is serious about live events and it has just hired someone who knows how to fill a room. Preeti Misra has been appointed Head of Events at Open Media & Fortune India, the RP-Sanjiv Goenka Group’s media and publications arm, tasked with turning both brands into destination platforms for India’s business and intellectual elite.
Misra arrives with more than 20 years of experience in marketing communications, brand strategy and large-scale events. She has held senior roles at India Today Group, Laqshya Media Group, Times Internet and C S Direkt Events & Exhibitions, a career that spans mass-market spectacle and niche power gatherings alike. Few in the industry have logged that many miles across so many formats.
In her new role, she will run the events vertical across both Open Media and Fortune India, with a brief to build what the group describes as high-impact intellectual and experiential platforms, the kind that blur the line between editorial credibility and boardroom currency. She will report directly to Sahil Shetty, Chief Executive Officer of Open Media & Fortune India.
The appointment signals a clear strategic push. Events have become a serious revenue line for legacy media houses in India, offering advertisers something a banner ad cannot: a captive room full of decision-makers. For Fortune India, a brand that already speaks to the C-suite, the upside is obvious. Misra’s job is to make it real and make it happen quickly.
