Brands
Morepen Laboratories’ sugar-busting bargain hits Indian market
MUMBAI: Morepen Laboratories has unleashed Empamore, a wallet-friendly weapon against Type 2 diabetes, heart failure and kidney disease that promises to shake up treatment for millions in the world’s diabetes capital.
With India groaning under the weight of 101 million diabetes cases, the pharmaceutical firm’s latest offering aims to deliver the same therapeutic punch as pricier alternatives at a fraction of the cost—a sweet deal for patients previously priced out of optimal care.
The new drug, empagliflozin, belongs to the coveted class of SGLT2 inhibitors and will be available in various formulations, including combinations with metformin. All products are manufactured at Morepen’s facilities, which boast the American regulator’s stamp of approval.
“At Morepen, we are dedicated to democratising healthcare by making world-class treatments accessible to all,” declared vice president of sales & marketing Ashutosh Sharma. “With Empamore, we are providing a trusted, high-quality diabetes treatment at nearly 90 per cent lower cost than existing brands, helping millions manage their condition effectively without financial strain.”
This aggressive pricing strategy aims to capture a hefty slice of India’s diabetes market, which is expected to grow at a robust 10.9 per cent compound annual growth rate as pre-diabetes cases swell to a staggering 136 million.
Morepen is no newcomer to the diabetes battleground. The company has already flooded the market with more than 12.33 million glucometers and a mind-boggling 1.65 billion blood glucose strips, establishing itself as a familiar name in medicine cabinets across the subcontinent.
The firm’s latest offering promises more than just glycaemic control, addressing cardiovascular and renal complications while packaging the pills in perforated strips for patients who might otherwise struggle with adherence.
With a global footprint spanning 82 countries, Morepen’s bargain-basement diabetes treatment may soon be sweetening the lives of patients far beyond Indian shores—proving that sometimes, the best medicine is the one you can actually afford.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
