Brands
More than three-quarters of corporate boards have less than 25% female representation: Flipcarbon’s Women in Leadership Report
Mumbai: Flipcarbon, a full-stack business consulting firm today announced the release of its maiden report on “Women in Leadership – Challenges, Opportunities, and Best Practices”. The in-depth report talks about women’s participation in the workplace, the role of women in building a sustainable future and shares best practices into building a diverse workplace. The report also highlights the gender inequality in leadership roles across businesses in the country.
Key data points from the report:
1. Increasing Female Enrolment in Higher Education:
● In FY 2020, 40 million students were enrolled in higher education in India. This is expected to rise to 92 million by FY 2035.
● Female enrolment in engineering colleges, which was nine per cent in 2017, increased to 20 per cent in 2021.
● Female students now make up 58 per cent of total undergraduate enrolment in fall of 2021.
2. Women’s Representation in Leadership:
● More than three-quarters of corporate boards have less than 25 per cent female representation.
● Across most elements explored, women continue to have less than 50 per cent, if not abysmally insignificant opportunity to participate and prove themselves.
● Only 11 per cent organizations have more than 50 per cent female representation across all levels of management.
3. Organisational Initiatives:
● While organisations are making strides, only 65 per cent believe there are equal opportunities for both genders among their employees.
● Initiatives such as flexible working arrangements, leadership mentoring programs, and gender-neutral recruitment are crucial for promoting diversity.
● Across most organizations maternity leave is still largely only legally compliant and not path breaking. Less than 15 per cent policies are better than the law.
● Almost 50 per cent organizations don’t have credible practices to reduce gender pay gap or reduce glass ceiling.
● Almost 40 per cent women make career compromises or must work harder than normal to succeed.
● Almost 25 per cent women face pregnancy or motherhood discrimination.
● About a third of all women feel the need to exhibit overtly masculine traits to succeed at work.
Flipcarbon CEO Alok Ranjan stated, “This is India’s century, and as we continue to showcase strength and leadership in areas such as technology and innovation, we also need to strengthen our focus on gender equality. We have seen a surge in female enrolment in higher education – from nine per cent to 20 per cent in engineering colleges within just 2017 to 2021. Women now comprise 58 per cent of undergraduate enrolment. Yet, when it comes to leadership roles in corporations, the numbers tell a different story. Globally, less than 20 per cent of C-suite positions are held by women, and most corporate boards still lack and do very little to increase female representation. There is a need to demand transparency in hiring and promotion processes. Hold leaders accountable for achieving gender balance in leadership teams – Diversity of thought is our greatest asset, which needs to be leveraged.”
Ranjan further added, “We need to listen and acknowledge that there is a problem, we need to actively work towards creating an ecosystem of inclusivity and build programs and opportunities that enable us to bridge the gap. We need to work on grassroot level changes.”
While organisations are seeing progress, only 65 per cent believe there are equal opportunities for both genders among their employees. To overcome the barriers that persist, the report outlines several key initiatives such as including equal pay, flexible work arrangements, and mentorship programs.
The Women In Leadership report is based on a comprehensive survey of 68 per cent female, 30 per cent male, and two per cent others respondents. The respondents represented diverse management levels, including 27 per cent senior management, 29 per cent middle management, and 36 per cent junior management.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
