Ad Campaigns
Moodagent launches its first brand campaign in India
Mumbai: International music streaming app Moodagent empowers individuals to make their listening experience entirely their own as it unveils its global brand campaign called ‘We’re Moodagent. We’re Here’ in India. The cinematic campaign takes this thought a step further as it encourages individuals to design their own dynamic listening experience and promises to ‘be here’ for all of life’s ups and downs – with a playlist to match.
Created in-house by Copenhagen-based Moodagent, the campaign brings alive the brand thought that every distinct mood deserves its own playlist.
“Every individual is unique and both their favourite tune and their mood and situation is constantly evolving. It was important for Moodagent India to lean into the theme of individuality and personalisation and not simply distribute a global video, but rather create a local version based on the global storyboard,” said the music platform in a statement.
“The idea behind the campaign is to showcase how the flexibility, mobility and adaptability of Moodagent empowers listeners to lean into their individuality. We believe that music discovery should be simple, fun and interactive, but also appreciate how it can have a profound impact on our daily lives,” stated Moodagent India EVP and MD Jyoti Handa. “We want to connect artists and listeners – build a community – around that idea; that the music you listen to may define you for a moment, but you always have the power to explore and challenge what makes you – You.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
