MAM
Moneycontrol summit fuels MF industry’s next leap
MUMBAI: When India’s top fund minds gather under one roof, the conversation is bound to compound. Moneycontrol, India’s leading financial news platform, hosted the Bengaluru edition of the Moneycontrol Mutual Fund Summit 2025, presented by HDFC Mutual Fund and powered by Axis Mutual Fund, bringing together the country’s sharpest asset management leaders to decode the next phase of India’s mutual fund revolution.
With the theme “Decoding purpose, product, and tech,” the Bengaluru leg built on the momentum of the Mumbai debut, spotlighting the industry’s journey toward a 1 trillion dollars AUM by 2030. The discussions explored how innovation, trust, and digital transformation are reshaping mutual funds from passive savings tools into dynamic wealth-creation engines.
The summit featured an illustrious line-up including D.P. Singh (SBI Mutual Fund), Navneet Munot (HDFC AMC), Vaibhav Shah (Mirae Asset), Sandeep Tandon (Quant MF), and Neil Parikh (PPFAS MF), among others. Together, they offered insights into everything from investor behaviour and regulatory frameworks to the rise of AI-driven financial advisory.
Highlighting the potential of the newly launched SIF category, D.P. Singh noted, “SIF bridges the gap between mutual funds and AIFs/PMS, offering evolved investors flexibility with oversight. Within a year, SIFs could grow into a Rs 1 lakh crore category.”
HDFC AMC’s Navneet Munot struck an optimistic note, “India is transforming from a nation of savers to a nation of investors. People are ambitious, aspirational, and want to create wealth. India is a compounding story.”
Echoing this forward-looking sentiment, Mirae Asset’s Vaibhav Shah underscored the importance of a liberalised framework for cross-border investments, while Motilal Oswal’s Akhil Chaturvedi observed that Indian investors are now more resilient and long-term focused.
As India marches toward Viksit Bharat 2047, the Bengaluru edition of the Moneycontrol Mutual Fund Summit 2025 reinforced the sector’s crucial role in driving financial democratisation and wealth creation. With technology, purpose, and innovation steering the next phase, the mutual fund industry seems poised not just to grow, but to evolve.
Brands
Pee Safe signs Smriti Mandhana as ambassador for comfort-led hygiene push
Cricketer to front Comfort Range as brand drives open dialogue on periods
MUMBAI: Pee Safe has roped in Smriti Mandhana, vice-captain of the Indian women’s cricket team, as its new brand ambassador, marking a fresh push to position comfort at the centre of feminine hygiene.
The partnership, announced as the brand marks its ninth foundation year, will see Mandhana front Pee Safe’s Comfort Range, which includes products such as period panties, panty liners, ultra-thin pads, night pads and toilet seat sanitisers. The move aims to deepen the brand’s connect with consumers while normalising conversations around menstrual health.
By bringing in a high-profile sportsperson known for her calm and confident demeanour, the brand is betting on relatability and influence to challenge lingering taboos. The collaboration is rooted in a shared intent to make comfort a non-negotiable aspect of hygiene, rather than an afterthought.
Speaking on the association, Pee Safe founder Vikas Bagaria said, “At Pee Safe, the vision has always been to redefine feminine hygiene by placing comfort, dignity, openness, and access at its core. Smriti Mandhana reflects this philosophy effortlessly. Her confidence and willingness to break social barriers are a powerful voice for change.”
Sharing her perspective, Smriti Mandhana added, “I don’t think comfort should ever be something you have to think twice about or compromise on. It should just be a given. That’s what stood out to me about Pee Safe, as they’re trying to make comfort a priority, not an afterthought.”
The brand also plans to use the association to strengthen its reach among urban consumers while expanding its footprint across markets. With rising awareness and evolving attitudes, the category is seeing a shift towards products that blend functionality with ease and confidence.
By aligning with Mandhana, Pee Safe is not just endorsing products but pushing a broader message. In a space often clouded by hesitation, the brand is placing comfort and conversation front and centre, aiming to make both feel entirely natural.
