MAM
Moneycontrol joins hands with WazirX to track cryptocurrency with ease
Mumbai: Gaining prominence rapidly, cryptocurrency is becoming one of the most popular digital assets and trading spaces. Understanding the need to track cryptocurrencies, Moneycontrol has joined hands with WazirX for better use of these digital assets during trading.
WazirX is one of the largest Bitcoin and cryptocurrency exchanges, and it is backed by Binance, the world’s biggest bitcoin exchange and altcoin crypto exchange in the world by volume. This new association of Moneycontrol with WazirX will help users keep track of the meteoric rise of cryptocurrencies by listing it on their platform/website, it said.
With the launch scheduled in the next few months, the partnership will see them coming together in a product integration that will list all tokens on the Moneycontrol website and app through an API powered by WazirX. It will allow users to track the movements of the cryptocurrency by visiting Moneycontrol and accessing each token from multiple touchpoints. With cryptocurrency’s popularity surging Moneycontrol will also curate a section called ‘Cryptocontrol’ which will be a one-stop destination for all the latest news and developments on cryptocurrencies and related technology.
“Taking into account all the speculations and confusion revolving around cryptocurrencies, we see investors struggle to understand its working and investment process. We have bridged this gap by curating a section called “Cryptocontrol” that will burst all the myths and perplexity around it as well as share the most relevant news about the same. By partnering with WazirX, we look towards spread awareness and providing clarity to our audience by helping them to track cryptocurrencies effortlessly and make an informed decision,” said News18 Media and Investments Limited COO, general news (digital) Mitul Sangani.
WazirX founder Nischal Shetty said, “With crypto slowly going mainstream in India, our association with Moneycontrol for Cryptocontrol aims to bring value to our crypto enthusiasts and potential investors. The key objective of this is to enable more users to access credible insights, bust the misconception that exists around cryptos and help Indians make informed decisions before investing in Crypto. We’re always looking to partner with credible institutional and industry thought-leaders like Moneycontrol to meaningfully engage with our expanding crypto community. We hope to achieve the goal through Cryptocontrol.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
