MAM
Mondelēz International Releases its First-Ever global State of Snacking™ Report Explores the Rise of Snacking in India
INDIA – Mondelēz International recently announced the launch of its first-ever State of Snacking™ report, a global consumer trends study examining the role snacking plays across the world, including India, in meeting consumers’ evolving needs: busy modern lifestyles, the growing desire for community connection and as a source of cultural identity and exploration.
The State of Snacking report, developed in partnership with consumer polling specialist, The Harris Poll, complements Mondelēz International’s vision of ‘Snacking Made Right’. This further strengthens the company’s consumer-centric strategy and builds on its promise to empower consumers by offering the right snack, for the right moment, made the right way. Mondelēz International launched the State of Snacking report a year after it announced a new business strategy and purpose.
The data for India highlights how snacks are increasingly being swapped for meals and examines the evolving role snacking plays in the future of food: from connecting across cultures, defining identity to delivering on trends like functional and emotional wellbeing.
Commenting on the study, Deepak Iyer, President, Mondelez India, said, “As the global leader in snacking, we are consumer centric. With this study, we’ve examined the relationship people have with snacking, the functional and emotional role it plays in day-to-day life, and how the future of food is changing. In India, snacking is more than just what we eat, it is a tradition and an important part of our cultural identity. This report provides new levels of insight into many of the fundamental trends in India that we knew to be true – the impact of time compression, social and cultural changes and how consumers’ relationship with snacking is changing.”
Siddhartha Mukherjee, Senior Director – Strategy, Insights & Analytics, Mondelez India, said, “This survey is another strong pedestal to showcase that our vision to lead the future of snacking is perfectly aligned with the growing demand for snacks. Combining our global knowledge estate with this survey will only help us further tap the opportunities across categories more effectively, whether it is the strong presence of Indians in the morning snacking routine or the preference to eat small meals throughout the day. We will continue to drive this effort and sustain our agile mind-set to constantly learn about our consumers and shape our offerings accordingly.”
Key findings from the 2019 State of Snacking report in India, which is available for download at www.stateofsnacking.com, include:
Snacks are increasingly being swapped for meals in India
The average Indian adult says they now eat more snacks than meals on a given day, with 7 in 10 saying both that they snack more today than they did a year ago (71%, +22% global average), and that they plan to snack more often in the next year (67%, +25% global average)
Snacking provides Indians with a source of identity and cultural exploration
Indians are more likely than those in other countries to participate in cultural snacking rituals daily (47%, +15%, global average), with 3 in 4 Indian adults saying that food is a major part of their identity (75%). 7 in 10 say they connect with their culture through the snacks they eat (68%, +10% global average)
Snacking as a tradition has also built strong bonds and memories. It triggers nostalgia and a sense of belonging. 77% Millennials say some of their fondest childhood memories include sharing a snack with their parents
Snacking Traditions build both strong bonds and memories
For Indians there is a strong link between snacking and childhood memories, family time and togetherness with 75% of Indian adults saying, “some of my fondest childhood memories are sharing a snack with my parents.”
Balanced indulgence is a priority for Indian snackers
Moments of indulgence continue to have an important place in daily routines. 80% of consumers agree there is a time and a place for a healthy snack, and a time and a place for an indulgent one.
Brands
Raymond unveils Chairman’s Collection luxury store in Bandra
New 11,000 sq ft flagship redefines menswear retail with couture experience.
MUMBAI: Raymond has just raised the bar for luxury shopping in India by turning a store into a full-blown sartorial journey. The iconic menswear brand has launched its Chairman’s Collection flagship store in the heart of Bandra, Mumbai. Spanning over 11,000 square feet across two levels, the stunning space opened on the weekend of 10 April and offers a bold, immersive experience that blends fine menswear, evolved design, and exceptional craftsmanship.
Drawing inspiration from Renaissance and Baroque aesthetics with a contemporary European sensibility, the store is rooted in Indian craftsmanship while reflecting a distinctly global identity. It is divided into three distinct worlds:
- Modern Opulence – Casual Couture: Elevated casualwear featuring printed silk shirts, embroidered denim, and statement separates.
- Power Dressing – Contemporary Heirlooms: Exquisite suits in world-class fabrics, embellished jackets, and Indo-Western silhouettes.
- Art, Heritage & Experimentation – Indian Renaissance: Artisanal garments combining Renaissance-inspired prints with traditional techniques like zardozi and hand embroidery.
Beyond apparel, the store offers fine jewellery (including lab-grown diamonds), curated fragrances, and luxury watches, creating a holistic luxury destination. The experience is appointment-led, ensuring personalised service including bespoke tailoring and styling.
Raymond Lifestyle Limited, CEO Satyaki Ghosh said, “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. This is a logical brand evolution towards launching a first-of-its-kind couture experience in India.”
The store also features gallery-style displays, a refined tailoring zone, and curated collectibles, including Formula 1-inspired models and Art Deco pieces, reflecting the Chairman’s passion for automobiles and fine art.
In a market increasingly hungry for meaningful luxury, Raymond has moved beyond traditional retail to create a space that doesn’t just dress a man, it defines his lifestyle. With the Chairman’s Collection, the brand is proving that true luxury in India is no longer just about what you wear, but how you experience it.
This new flagship is more than a store, it’s a statement that Indian luxury has arrived, and it’s dressed to impress.
