Brands
Modi’s Women’s Day initiative to move women from ‘other half’ to ‘significant half’ zone
DELHI: Indian Prime Minister Narendra Modi is one of the most popular politicians on social media globally. Therefore, when he posted an update of his plans to quit social media on coming Sunday, netizens went crazy. In no time, #NoSir started trending on Twitter, and many followers and politicians decided to follow his footsteps as well.
However, Modi fans heaved a sigh of relief today, when the prime minister cleared the air around his cryptic social media post. Almost after 24-hours of his previous announcement, Modi shared that he will be handing over his social media accounts to women who inspire, like some Twitter users had predicted.
He also called for entries from netizens to take the opportunity of handling his very famous social media presence for a day.
This Women's Day, I will give away my social media accounts to women whose life & work inspire us. This will help them ignite motivation in millions.
Are you such a woman or do you know such inspiring women? Share such stories using #SheInspiresUs. pic.twitter.com/CnuvmFAKEu
— Narendra Modi (@narendramodi) March 3, 2020
Modi’s #SheInspiresUs campaign is being seen as a smart and welcome move by industry insiders. Harish Bijoor Consults Inc founder Harish Bijoor quipped, “All I can say is nice googly Prime Minister Ji!”
The decision is being seen as a smart move to further augment the wide popularity he enjoys on digital platforms. The industry insiders also believe that it will lead to more women getting inspired to join politics.
Mirum India ECD Naila Patel said, “This move is significant on multiple levels. One, Indian women are emerging as game changers on the political scene and the validation is coming from the highest source possible. Also it clearly moves a woman from ‘the other half to the significant half’ zone. As a branding activity it will ensure extremely positive PR for a party whose leading spokespersons have been clearly and domineeringly male!”
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
