MAM
Mobile+Services replace FMCG as top advertisers in BARC week 48
BENGALURU: As per BARC week 48 data on top 10 brands Across Genre: All India (U+R) : 4+ Individuals, Mobile hand sets and Services replaced FMCG as the top advertisers in the list with 43.88 percent of the insertion in BARC’s top 10 list for week 48 (Saturday 26 November 2016 to Friday 2 December 2016). Four FMCG brands had 40 percent of the insertions, while two online brands – gaana.com and ajio.com were ranked ninth and tenth in terms of insertions in the list. Mobile handsets and services garnered the first, second, fifth
Three mobile handsets brands – GioneeS6 S/S6 Pro (ranked 1); Vivo V5 (ranked 5); Google Pixel (ranked 8) and one mobile services provider – Vodafone Super Net 4G (ranked 2) had 25,415 of the combined 57,923 insertions by the top 10. The four FMCG brands – Santoor Sandal and Turmeric (ranked 3), Vaseline Petroleum Jelly (ranked 4), Surf Excel Easy Wash (ranked 6) and Fogg Scent (ranked 7) shared 23,171 insertions. The two online players had 9,337 insertions in the week. Please refer to the figure below:
Generally, FMCG brands have a major share in the number of insertions the top 10 list – even during the pre-Diwali, Diwali and post Diwali weeks – BARC week 43 (22 October 2016 to 28 October 2016) until BARC week 46 (12 November 2016 to 18 November 2016) when Airtel Cellular had the highest number of insertions. While Auto, Jewellery and Food brands were conspicuous by their absence in the top list during three weeks of the four week period mentioned above, online brands with their various sales offers made their presence felt during the period plus until week 48, except for a small hiatus in the previous week – week 47.
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
