Brands
Mobile Premier League to sponsor Royal Challengers Bangalore
NEW DELHI: Mobile Premier League (MPL) has announced its sponsorship of the Royal Challengers Bangalore ahead of the upcoming T20 season. Through the partnership, MPL is positive about leveraging its online presence to create maximum visibility for the team and engage with fans during the tournament.
Royal Challengers Bangalore chairman Sanjeev Churiwala said, “We are delighted to have Mobile Premier League as one of our partners. RCB’s biggest strength lies in the love and supports the team gets from their fans and it would be exciting to open avenues for them to engage with the team and we share this ethos with MPL of being committed to our fans to bring continuous at-home cricket experiences for them.”
MPL VP growth and marketing Abhishek Madhavan said, “This is a great opportunity for us at MPL to associate with the Royal Challengers Bangalore. RCB is one of the strongest teams in the IPL led by Virat Kohli, our Brand Ambassador, and is also one of the most recognised brands in the country with a huge fan following. RCB’s philosophy of #PlayBold is shared by us and Virat as well, and we hope to become a household name in India with our IPL associations.”
The T20 tournament which will be played in the UAE this year is scheduled to start on September 19, 2020, and will conclude on Nov 10, 2020. As the League will be held overseas, MPL's association is in tandem with its plans of taking the gaming platform to the global sports arena. MPL has also signed as principal sponsors of the Kolkata Knight Riders.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
