MAM
Mobile Premier League (MPL) signed as principal sponsor of both KKR & TKR
NEW DELHI: The Knight Riders and Mobile Premier League (MPL), India’s largest esports and mobile gaming platform, announced today that MPL will become the principal sponsor for both the Knight Riders Franchises in IPL & CPL – Kolkata Knight Riders (KKR) and Trinbago Knight Riders (TKR).
Knight Riders CEO & MD Venky Mysore said, “We are very excited to partner with MPL, which is a vibrant Indian start-up company promoted and run by a group of young and innovative people, in Esports and Gaming, that is bound to grow significantly. Our partnership across KKR in IPL and TKR in CPL, will create new opportunities to socialise and activate our partnership.
MPL VP, growth and marketing Abhishek Madhavan said, “We are excited to be the principal sponsors for Kolkata Knight Riders. The team has been a household name right from the start and have won the prestigious IPL championship twice. They have some stellar players and the team competes to win, which is what MPL is all about as well, so it is the perfect marriage that will help us take our brand to more users. With Trinbago Knight Riders, one of the strongest teams, having won the CPL Championship three times, as its sister franchise, this association will help us take MPL to the international sports arena.”
CPL is scheduled to start on 18 August 2020 and conclude on 10 September 2020 in Trinidad, which will feature three-time champions Trinbago Knight Riders (TKR) and five other teams.
IPL is scheduled to start on 19 September 2020 in UAE and conclude on 10 November 2020, which will feature two-time champions Kolkata Knight Riders (KKR) and seven other teams.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
