Brands
Mitsubishi Electric launches new digital campaign in India
Mumbai: Mitsubishi Electric, a global player in electric and electronic equipment for residential, commercial and industrial use has launched its new campaign about how the company is solving the social challenges of industry, infrastructure, life & mobility in India through its integrated products and solutions. In the first phase of the campaign, two digital films of 120-seconds each has been created on the themes of infrastructure and industry which will be launched and promoted through digital media in a phased manner.
The films have been conceptualised by Hakuhodo India, directed by Sahil Shah and the music has been created by Anand Bajpai, vocals for two songs by Suvarna Trivedi and Anand Bhaskar along with voiceovers from Industry veterans like Rajat Kapoor, Nimisha Shrohi and Sameep Nanda.
Mitsubishi Electric marked its presence in India in the late 1950s with its first business for electric locomotives. Since then, it has been an endearing journey for Mitsubishi Electric as a premium electric and electronic equipment manufacturer which represents quality. The company is into a wide range of innovative and high-quality products which includes products and solutions for air conditioners, automotive equipment, elevators & escalators, factory automation and industrial systems, semiconductor and devices and transportation systems, said the statement.
The company launched its corporate strategy on 3 June 2021 with an aim to provide integrated solutions to address diversifying social challenges, in the four fields of industry, infrastructure, life and mobility, uniting all the capabilities inside and outside of the group. For this purpose, the company will enhance its business foundation fostered over the past 100 years and transform its business models to create a sustainable society for all.
“The campaign resonates the brand’s belief of keeping the society as a central element in whatever we do,” said Mitsubishi Electric India MD Kazuhiko Tamura. “Mitsubishi Electric is an established and quality conscious company which offers a wide range of products. The challenge for the agency was to transform the product-based company image to an image of a company that talks about solutions and problems of the society that it can solve. We kept empathy in the core of communication basis the brief to bring out the essence of Mitsubishi Electric as a corporate citizen which is ready to solve social challenges of India through its products and solutions keeping the society central to it’s thought.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
