Digital
Mirun wins digital mandate for Hero Electric
New Delhi: Mirum India has won the digital mandate for Hero Electric, a pioneer and market leader in the Indian Electric two-wheeler industry. The account was won after a multi-agency pitch and will be serviced from Mirum India’s Delhi office.
With Mirum onboard, Hero Electric aims to shift the consumer buying behaviour from fuel-based scooters to environment-friendly electric scooters, and spread awareness about the positive impact on the ecology.
Mirum will be responsible for brand communication, digital strategy and execution; and performance-focused media campaigns. Mirum will also be providing technology and web development services for the brand.
Hero Electric India CEO Sohinder Singh Gill said, “A strong digital presence has become more important than ever for brands today. By on-boarding Mirum as our digital marketing partner, we intend to strengthen our digital game plan with the expertise the agency brings to the table. We’re looking forward to some exciting times ahead.”
Mirum Inda joint CEO Sanjay Mehta said, "We are happy to partner with India’s leading electric scooter company – Hero Electric. We look forward to working with them to drive a change in consumer behaviour towards a sustainable mode of transport, and create memorable campaigns on the way.”
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
