Digital
Mirun wins digital mandate for Hero Electric
New Delhi: Mirum India has won the digital mandate for Hero Electric, a pioneer and market leader in the Indian Electric two-wheeler industry. The account was won after a multi-agency pitch and will be serviced from Mirum India’s Delhi office.
With Mirum onboard, Hero Electric aims to shift the consumer buying behaviour from fuel-based scooters to environment-friendly electric scooters, and spread awareness about the positive impact on the ecology.
Mirum will be responsible for brand communication, digital strategy and execution; and performance-focused media campaigns. Mirum will also be providing technology and web development services for the brand.
Hero Electric India CEO Sohinder Singh Gill said, “A strong digital presence has become more important than ever for brands today. By on-boarding Mirum as our digital marketing partner, we intend to strengthen our digital game plan with the expertise the agency brings to the table. We’re looking forward to some exciting times ahead.”
Mirum Inda joint CEO Sanjay Mehta said, "We are happy to partner with India’s leading electric scooter company – Hero Electric. We look forward to working with them to drive a change in consumer behaviour towards a sustainable mode of transport, and create memorable campaigns on the way.”
Digital
AI drives 92 per cent surge to 15M views across India’s open web
Taboola data shows rising AI curiosity reshaping digital consumption trends
MUMBAI: Artificial intelligence is fast becoming the internet’s favourite topic in India, with fresh data showing a sharp spike in audience interest across the open web.
Insights from Taboola’s Taboola Newsroom reveal that AI-related content generated more than 15 million pageviews over the past 90 days, marking a striking 92 per cent jump compared to the previous 45-day period. The surge signals a clear shift, with AI moving from niche tech chatter to mainstream digital curiosity.
The broader technology category is also seeing momentum, clocking around 1.7 million pageviews and a 27 per cent rise in engagement. However, much of that growth appears to be riding on the AI wave, as developments in artificial intelligence increasingly dominate tech narratives.
Within the AI ecosystem, newer players are quickly capturing attention. Content linked to Anthropic alone drew roughly 2.5 million pageviews, registering a dramatic 2,096 per cent surge. The spike reflects growing interest in alternative AI models and emerging competitors in the space.
Meanwhile, familiar names continue to hold steady ground. Coverage around ChatGPT generated about 1.2 million pageviews, underlining sustained curiosity as users explore practical applications, updates, and everyday use cases for generative AI tools.
Big Tech is firmly in the spotlight too. Content related to Meta attracted approximately 2.2 million pageviews, up 30 per cent, as audiences track its expanding role in AI infrastructure and innovation.
Taken together, the data points to a deeper shift in how audiences engage with AI. Interest is no longer tied only to big announcements but is evolving into a steady stream of exploration around tools, platforms, and real-world uses.
For publishers, this opens the door to richer storytelling through explainers and practical insights. For advertisers, it presents a chance to tap into a highly engaged, tech-savvy audience.
If the numbers are anything to go by, AI is not just part of the conversation anymore, it is leading it.
