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Mirinda launches ‘Batman Blast Berry Fusion’
MUMBAI: In an ongoing effort to grow the fruit flavour category, PepsiCo’s orange flavoured soft drink Mirinda today announced the launch of its new variant “Batman Blast Berry Fusion”.
The introduction of “Batman Blast Berry Fusion” is tied in to PepsiCo’s partnering the release of the upcoming Hollywood blockbuster “Batman Begins”.
Made from a combination of grapes and black currant, the look and feel of the new drink integrates well with the theme of the film, the company claims.
“Batman Blast Berry Fusion has tested phenomenally well with consumers around the country, outperforming our expectations,” said Lloyd Mathias, executive VP PepsiCo. He further added, “Our preliminary effort behind the launch of Batman Blast Berry Fusion was to offer our consumers a new compelling alternative of another fruit flavoured drink. Batman Blast Berry Fusion will build stronger brand salience and reinforce Mirinda’s innovative edge.”
Created by Mirinda’s longtime advertising agency JWT, Batman Blast Berry Fusion’s TV commercial will be on air from 15 June. Also part of the complete 360 marketing and promotional initiative is a dedicated internet micro site www.mirindaindia.com and P.O.P materials at all its retails outlets, which will be backing its roll out plan. The distinct new graphics of Mirinda “Batman Blast Berry Fusion” will appear on all Mirinda flavours available in the market; in PET bottles and fountain cups as well.
The new variant will be available in 600ml PET besides the 300ml and 200ml glass bottles across the country from the 14th of June for a limited period of two months.
Targeted at the youth, Mirinda’s “Batman Blast Berry Fusion” has also tied in consumer promotions at Big Bazaar, KFC, Pizza Hut and leading cinema halls like PVR, Fame and Fun Republic for Batman sling pens, Batman CDs, Batman bags, Batman T-shirts etc, as well as tickets to the movie “Batman Begins”.
The main attraction of the launch is an exclusive SMS promo for which the lucky winner will walk away with an all expenses paid trip for two to Warner Bros. Movie World, Gold Coast Australia.
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
