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Miq partners with Happydemics for India ad effectiveness push
Programmatic leader teams up with measurement platform to link media spend to real brand impact.
MUMBAI: Miq just found its perfect match because when programmatic muscle meets consumer sentiment, even the data starts blushing. Miq, a global programmatic leader, has announced a strategic marketing partnership with Happydemics, the global ad effectiveness and brand measurement platform. The collaboration in the Indian market aims to bridge the gap between real consumer sentiment and data-led media decisions.
As media planning grows more complex in 2026, brands are seeking deeper understanding beyond traditional performance metrics, especially for emerging channels like CTV. The partnership combines Miq India’s advanced media intelligence and activation capabilities with Happydemics’ consumer-centric measurement solutions.
This enables advertisers to connect media delivery to shifts in brand perception across key metrics such as familiarity, consideration and preference in a consistent and comparable way. By integrating feedback from exposed audiences, brands can better understand true campaign effectiveness and refine strategies in real time.
After conducting 48 key measurements using Happydemics, Miq was found to consistently outperform ad recall performance and overall impact score, landing in the top 10 per cent of industry benchmarks.
Miq chief commercial officer India Varun Mohan said, “Impactful measurement is at the core of how brands evaluate success today. This collaboration adds another layer of credibility and transparency to campaign evaluation.”
Happydemics chief marketing officer Virginie Chesnais added, “By combining MiQ India’s media expertise with our cross-channel brand lift solution, we can optimise brand outcomes and drive full-funnel growth at scale.”
The partnership builds on existing global collaborations between MiQ and Happydemics in France, the United Kingdom, Canada and now Southeast Asia. The India focus will support advertisers navigating evolving consumer behaviours while enabling the exchange of best practices across markets.
In a world drowning in metrics, MiQ and Happydemics are reminding brands that the real ROI isn’t just in clicks, it’s in the hearts and minds that actually remember your name.
MAM
Hinduja Leyland Finance partners with Honda Motorcycle & Scooter India
NBFC and two-wheeler giant team up to make financing smoother across India.
MUMBAI: Hinduja Leyland Finance has just revved up a promising partnership because when wheels meet wallets, even the potholes start smiling. Hinduja Leyland Finance Ltd (HLF), a leading vehicle financing NBFC under the Hinduja Group, has entered into a strategic collaboration with Honda Motorcycle & Scooter India (HMSI). The partnership will offer customised financing solutions across Honda’s range of motorcycles and scooters, aiming to deliver a seamless purchase experience with transparent, swift and flexible loan options.
With its strong presence in both urban and rural markets and an extensive branch network, HLF brings deep expertise in two-wheeler financing and customer-centric solutions. The tie-up is expected to enhance accessibility to mobility, particularly in high-growth and emerging markets.
Hinduja Leyland Finance MD & CEO Sachin Pillai said, “This MoU marks a significant step in strengthening our market presence and expanding our reach across key markets. We expect this collaboration will play an important role in driving responsible growth and supporting the evolving mobility needs across the country.”
Honda Motorcycle & Scooter India director of sales and marketing Mutsuo Usui added, “This partnership reflects our focus on improving access to mobility by making financing simpler and more inclusive.”
The collaboration underscores both organisations’ commitment to accelerating two-wheeler penetration in India while delivering enhanced value and convenience to customers.
In the world of two-wheelers, where every journey begins with a dream and a down payment, Hinduja Leyland Finance and Honda have just made sure the road to ownership feels a little less bumpy and a lot more exciting.
