MAM
Miq launches AI powered programmatic platform MiQ Sigma in India
New platform aims to simplify multi platform media planning and measurement.
MUMBAI: In the crowded world of digital advertising, clarity can sometimes feel like the rarest currency. Global programmatic media company Miq has launched its AI driven platform Miq Sigma in India, aiming to help marketers navigate the increasingly fragmented landscape of multi platform media. The launch was announced at a special event in Mumbai, where the company introduced Sigma as a proprietary technology platform designed to unify planning, activation and measurement across channels in a single decision support environment.
Miq has been operating commercially in India for more than six years and currently has a presence in over 20 countries globally. The debut of MiQ Sigma marks the company’s latest effort to deepen its technology led capabilities in one of the world’s fastest growing advertising markets.
Sigma has been built to address a common challenge in modern media planning: fragmentation. With audiences spread across multiple screens and platforms, advertisers often struggle to connect data signals, campaign performance metrics and media buying strategies into a coherent framework.
The platform aims to solve this by bringing together fragmented data, media signals and performance insights in one integrated interface, enabling advertisers and agencies to plan, optimise and measure campaigns more effectively.
The India rollout also complements Miq’s strategic data partnership with Samba TV, which provides advanced cross screen television insights and analytics. Together, the integration is intended to help marketers achieve more unified omnichannel campaign planning.
The launch was led by Miq Global CEO and co founder Gurman Hundal along with Miq chief commercial officer for India Varun Mohan who highlighted the growing complexity of India’s media ecosystem.
Hundal said the platform was designed with the Indian market’s diversity in mind.
“With Miq Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportunity rich market. India represents one of the most dynamic advertising markets globally, and Sigma is built to adapt to its diversity across language, content and media consumption,” he said.
Mohan added that the company’s broader ambition is to help advertisers move beyond fragmented planning.
“Our ambition in India is to simplify decision making in a complex media environment. Sigma is built to help advertisers move toward more connected and accountable outcomes across screens,” he said.
With the launch of Miq Sigma, the company is positioning itself to play a larger role in India’s evolving programmatic ecosystem, where technology, data and cross platform measurement are becoming central to modern media strategy.
MAM
Network18 reshuffles editorial leadership across platforms
Expanded roles and new reporting lines aim to sharpen focus on growth across digital, social, CTV and linear TV.
MUMBAI: Network18 is giving its leadership structure a fresh edit because in the fast-changing world of media, even the newsroom needs a compelling new headline. The company has announced expanded roles for its editorial leadership across social, digital, connected TV (CTV) and linear platforms. In an internal communication, Rahul Joshi, MD & Group Editor-in-Chief, outlined new reporting structures designed to drive stronger coordination and growth.
Smriti Mehra, S Shivakumar and Mitul Sangani will now report directly to Joshi. Ganesh Iyer and Abhinay Chauhan will continue reporting to him as well.
Prabhat Chatterjee, Business Head of Forbes, and Arun Thapar, President of Content & Communication for AETN-18, will report to Smriti Mehra and lead revenue growth, marketing and product initiatives. Mallika Nath Handa will spearhead the development and scaling of special projects, including new shows and non-linear properties, and will also report to Mehra.
Jayesh Gokalgandhi, CFO for AETN18, will report to Ramesh Damani. Sidharth Newatia, CRO-ILC, will report to Mitul Sangani and focus on expanding reach and revenue across Hindi and regional language markets, with special emphasis on Tier-II and Tier-III regions. Pankaj Soni, Head of Marketing-ILC, will report to Mitul and work functionally with Ganesh Iyer.
The branded content business of Moneycontrol has been consolidated with News18 Studio. Don Zarrar will now collaborate with Shiv in the News18 Studio business while continuing to head his existing Studio/Focus teams at Moneycontrol.
Pranav Bakshi has taken on additional responsibility for the international business, alongside continuing to lead growth in Connected TV and social platforms. Naveen Mathur, who oversees Revenue Management for Network18’s international business, will report to Pranav, who continues to report to Puneet Singhvi.
Rajesh Sharma (Head of Broadcast Technology & IT), Rahul Singh (Head of Events & Technical Operations) and Bhupender Bhardwaj (Head of IT Security) will now report to Puneet Singhvi. Darshil Parekh, Head of Sales Strategy, Planning & Ops, will work directly with Ramesh Damani and Rahul Joshi, while Stanley Cyril, who manages Digital Sales Operations, will report to Darshil.
Jitamitra Mohanty, who leads the viewer and audience-focused Research & Analytics function, will now work with Santosh Menon to convert data on reach and engagement into actionable insights for content strategy, product innovation and sustained viewership growth.
In a media landscape where platforms multiply faster than breaking news, Network18’s latest reshuffle is clearly aimed at keeping its editorial and business engines firing in sync. Expect sharper storytelling, stronger revenue plays, and a more agile approach across every screen that matters.
