Brands
MiQ launches AI platform sigma in India to transform multi-screen marketing
New AI-powered tool helps Indian brands simplify complex advertising decisions
MUMBAI: MiQ, the global programmatic leader, unveiled its AI-powered platform, MiQ Sigma, in India today, promising a smarter, simpler way for brands to navigate the multi-screen media maze.
Having operated in India for over six years, MiQ has steadily built its reputation in programmatic marketing. The launch of MiQ Sigma marks a leap forward in its technology-led offerings, aimed at tackling the complexities of one of the world’s fastest-evolving advertising markets.
MiQ, which has a presence in over 20 countries, is focusing on long-term growth in India. Sigma is designed to bring clarity and consistency to campaigns that span multiple platforms, solving fragmentation challenges that often stump advertisers. Its partnership with Samba TV adds advanced cross-screen television insights, enabling unified planning, activation and measurement. Together, these innovations place MiQ at the cutting edge of omnichannel marketing.
The launch was announced by Gurman Hundal, global CEO & co-founder of MiQ, and Varun Mohan, chief commercial officer India at MiQ, who shared their vision for India’s dynamic media landscape. A live demonstration showcased how Sigma brings together scattered data, media and performance signals into a single decision-support environment, helping advertisers plan, optimise and measure campaigns across markets and screens.
“With MiQ Sigma, our goal is to empower Indian brands to make better decisions in a complex but exciting market. India’s diversity in language, content and consumption makes it unique, and Sigma is built to scale with that diversity while delivering measurable outcomes,” said MiQ global CEO & co-founder Gurman Hundal.
“India’s media environment can be overwhelming. Sigma simplifies planning and helps advertisers achieve connected, accountable results across all screens,” added MiQ chief commercial officer India Varun Mohan.
With the launch of MiQ Sigma, the company is signalling its long-term commitment to India, aiming to become the go-to partner for complex, multi-platform programmatic marketing through the perfect blend of technology and expertise.
Brands
YES Bank appoints S Anantharaman as chief risk officer
Former Jio Financial Services group chief risk officer takes charge of enterprise-wide risk at the embattled private lender
MUMBAI: YES Bank is not taking chances with risk anymore. The private lender has appointed S Anantharaman as its chief risk officer, a hire that signals the bank’s continued effort to rebuild credibility and tighten the controls that once famously slipped.
Anantharaman arrives from Jio Financial Services, where he served as group chief risk officer and built a risk management architecture spanning lending, payments, insurance broking and asset management from the ground up. Before that, he held the chief risk officer role at Bank of Baroda and senior leadership positions at HDFC Bank and L&T Finance Holdings. Three decades in banking and financial services, in other words, with scars and qualifications to match. He is a chartered accountant and a CFA charterholder.
At YES Bank, his brief is considerable. Anantharaman will oversee the bank’s entire enterprise-wide risk framework, covering credit policy, market risk, operational risk, information security, data governance, analytics, model governance and data privacy. It is, in short, every lever that matters when a bank is trying to prove it has grown up.
YES Bank’s turbulent past needs little rehearsing. What it needs now is exactly what Anantharaman has spent thirty years building: the kind of risk culture that stops problems before they become headlines. The appointment suggests the bank knows it.
