MAM
MipTV launches Brand Of The Year Award
MUMBAI: The television trade event MipTV 2011 will present the first Brand of the Year Award (April 5) as part of its two-day Branded Entertainment Summit (5-6 April), which will see Ogilvy and Mather Worldwide CEO, Miles Young, deliver a keynote address.
This award underlines MIPTV’s recognition of the growing impact of branded entertainment in the global television industry.
The new award will be presented to an international brand for its outstanding contribution to the development and production of brand-related content. The winner will be chosen by an international jury made up of leading figures from the production and advertising sectors, including Doug Scott of Ogilvy Entertainment, Ben Silverman of Electus, the director Brett Ratner and Robert Friedman of @radical.media.
As part of the Branded Entertainment Summit, Miles Young will outline why consumer distrust of branded content is fading, thanks to the increasingly sophisticated methods of producers in involving brands in different entertainment formats and associating them with content.
The Branded Entertainment Summit will bring together leading brands, content producers, broadcasters, advertising agencies and key companies in the digital sphere, for two days of conferences, screenings and pitching sessions where producers will promote their ideas to brand managers.
The Branded Entertainment Summit is organised in association with the Branded Content Marketing Association (BCMA) and sponsored by Ogilvy.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
