MAM
MipTV 2012 presents second Annual Brand of The Year Award
MUMBAI: Television trade event MipTV has opened nominations for the second Brand of the Year Award as part of its two-day Branded Entertainment programme (2-3 April) in Cannes, France.
The 2012 Brand of the Year Award will be presented to a global consumer brand for its outstanding contribution to the development and production of branded entertainment programming on 2 April at MIPTV, in Cannes.
Launched in partnership with Ogilvy & Mather in 2011, the first Brand of the Year Award went to American Express in recognition of their innovative use of music, sport and entertainment to develop brand awareness.
The Award underlines MipTV’s recognition of the strategic importance of branded content creation and the collaboration between production studios, networks, brands, and agencies to deliver new, compelling audience experiences.
Ad agencies and production studios will be asked to nominate a brand for their outstanding contribution to branded entertainment.
The call for nominations is now open and submissions need to be made by 24 February. Nominees will be judged by an international panel of high-profile experts on a number of criteria including: commitment to branded entertainment as a key element of their marketing mix; measurement of the branded content’s effectiveness; innovative use of platforms or new formats; and success in communicating a positive message in a relevant and engaging way.
Brands which have participated to MIPTV’s Branded Entertainment programme include American Express, BNP, British Airways, The Coca-Cola Company, Dove, Fanta, Expedia, Nike.
The MipTV Brand of the Year Award is organised in association with the Branded Content Marketing Association.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
