AD Agencies
Minikin DGWorks’ redBus campaign wins best campaign at IAA India 2024
Mumbai: Minikin DGWorks won the “Best Campaign Award” in the Travel, Tourism, and Hospitality category at the IndIAA Awards 2024 for their redBus India “Yeh Time Pass Skip Karo” campaign, in collaboration with Leo Burnett India. The IndIAA Awards, hosted by the International Advertising Association’s India Chapter on August 22, 2024, brought together talent in advertising, recognizing the year’s standout campaigns across 19 categories.
Directed by Mithun R Shaw and produced by Ashish Gole under Minikin DGWorks, the redBus campaign featured six “slice of life” films. They captured the everyday hassles of old-school bus ticketing—long lines, poor seat choices, and uncertainty about seat availability. Both the jingle and the visuals were memorable.
On winning the IndIAA Awards, Director Mithun R Shaw said, “It was a proud moment for me and the team to get our work recognized on a prestigious stage. Special thanks to the creative team at Leo Burnett for trusting us with the scripts. The award validated the passion and dedication we put into these films. As we moved ahead, we looked forward to more such projects and contributing to the digital ad space.”
Minikin DGWorks worked with names like Google, Pepsi, Uber, MakeMyTrip, MTR, Ikea, and Bajaj, showcasing their digital expertise. Their innovative approach suited the digital age, whether on social media or OTT.
AD Agencies
Publicis Brazil’s creative chief Mauro Ramalho lands the jury chair at Abby Awards 2026
Mauro Ramalho brings 25 years of global advertising firepower to the new creative commerce, use of data and B2B category at Goafest
GOA: The Abby Awards 2026, powered by The One Club and The One Show, has appointed Mauro Ramalho, chief creative officer of Publicis Brazil, as jury chair for its newly launched creative commerce, use of data and B2B category. The announcement, made on 18 March, signals the awards’ intent to bring serious international muscle to a category that sits squarely at the intersection of creativity and commercial performance.
Ramalho is not a name that needs much introduction in global advertising circles. Over 25 years spanning three countries, he has worked at some of the industry’s most creatively restless addresses. At AKQA in San Francisco, he worked across McDonald’s, Nike, Fox, Target, Kraft Foods and GAP, and helped lead “The Lost Ring” for McDonald’s, one of the first alternate reality campaigns and among the most awarded projects of its era. He later moved to Organic in Toronto, bridging the Detroit and Toronto offices on Dodge, Jeep and Chrysler, before spending over a decade building CUBOCC into one of Brazil’s most iconic and innovative independent agencies, which subsequently joined the IPG network.
A stint at FCB followed, where Ramalho led integrated work bridging online and offline, before he joined R/GA São Paulo as vice-president and executive creative director, stitching together the São Paulo office with New York, London, Portland and California on global clients including Verizon, Google, Meta, Samsung, American Express and Heineken. He now heads Publicis Brazil as its chief creative officer.
His trophy cabinet includes Clios, Effies, TikTok awards and MMA Smarties, and he has served on juries at the Andys, TikTok and the Lisbon Awards.
The Abby Awards 2026 is scheduled to take place at Goafest 2026 on 20, 21 and 22 May in Goa.
For Indian advertising, landing a jury chair of Ramalho’s calibre for a category built around data-driven creativity and commerce is a statement of ambition. Goafest just raised its own bar.
