MAM
Minesweeper bags Nirmal Lifestyle account
MUMBAI Minesweeper has bagged the prestigious Nirmal Lifestyle Limited account, for media strategy and planning assignment. Minesweeper will deploy a specialized integrated approach, wherein, a team of cross media specialists who work together on a solution that maximizes the reach and impact of the advertising campaign through media strategy and planning. Earlier, the company had also bagged Catapoolt.com and SVC bank accounts.
Nirmal Lifestyle head of marketing Saurav Shaw said, “We believe that customers should discover an exciting world of branded lifestyle residences specially adapted to every users needs, lifestyles and tastes. We believe in redefining the trends to reflect comfort, practicality, luxury and style. This has also made us a marketplace leader.”
Minesweeper Media COO Sudarshan Rajan said, “Our objective is to optimize media exposure and provide a bang for the buck for Nirmal Lifestyle through an effective combination of media and digital will move towards intelligent analytics which make business easier.”
Minesweeper recently tied up with Quickmetrix to offer digital services, and focuses on maximizing clients’ business results through its services of media planning and implementation, media buying, operations, and analytics with a tool that helps e-commerce companies in responsive media campaigns.
With the width and breadth of offering, Minesweeper says its services are designed to bring clients business plan to a profitable conclusion. The company provides the benefits of having an entire team of experienced and talented specialists available.
Brands
UltraTech Cement appoints Jayant Dua as managing director
Dua will succeed K. C. Jhanwar after his term ends in December 2026
MUMBAI: UltraTech Cement, the flagship cement arm of the Aditya Birla Group, has elevated Jayant Dua as managing director, effective 1 April, 2026.
The company’s board also approved his appointment as additional director, managing director and key managerial personnel, effective 1 January, 2027, following the completion of the current managing director K C Jhanwar’s term on 31 December, 2026, according to a regulatory filing.
Dua will serve as managing director for a four-year term from 1 January, 2027 to 31 December, 2030.
A veteran executive with more than 37 years of professional experience, Dua joined the Aditya Birla Group’s cement business in 1996 and spent nearly a decade in various functional and leadership roles.
Over the past two decades, he has held several profit-and-loss and chief executive responsibilities across multiple group businesses, including insulators, insurance, Century Cement and the chlor-alkali segment. In 2023, he was elevated to lead the group’s renewables and textiles businesses.
Within the group, Dua has received several internal honours, including the chairman’s individual award for exceptional contribution in 2002, the outstanding leader award in 2009 and the leader of leaders recognition in 2022.
He holds an engineering degree from Indian Institute of Technology Delhi, an MBA from International Management Institute and has completed the advanced management programme at Harvard Business School.
