MAM
MindShift new wing’s stylized visuals to amplify user engagement
MUMBAI: Seeing is believing. MindShift Interactive will be launching its new wing, MindShift Studios, to assist brands develop original and stylized content. The content will help deliver strong visual campaigns that increase awareness and amplify brand-user engagement.
Research suggests that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing your business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in short time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.
MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualizers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unraveled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.
With over five years of creating such visual stories for brands like Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.
Their services will include:
• Visual Campaign Management: This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content.
• Personalised Visual Production: Every project will create concepts with a mood board, develop and execute the ideas.
• Live Events: Capturing Live events using a storytelling approach with the help of engaging rich media and blended in well with user generated content to continue the momentum.
• Instagram Influencer meet ups: Involving influencers through an offline approach to generate buzz and propel evangelism. A base of over key opinion leaders, celebrities and social media influencers team up to provide the right experience.
• Influencer Takeovers: Content curators will take over the brand’s social media accounts and bring in a uniqueness that will help increase consumer engagement and the overall brand reach.
Speaking on the occasion, MindShift Interactive CEO Zafar Rais, states, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognize the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
