MAM
MindShift new wing’s stylized visuals to amplify user engagement
MUMBAI: Seeing is believing. MindShift Interactive will be launching its new wing, MindShift Studios, to assist brands develop original and stylized content. The content will help deliver strong visual campaigns that increase awareness and amplify brand-user engagement.
Research suggests that 93 per cent of all human communication is non-verbal, and it becomes clear that a visual online presence is critical. When it comes to marketing your business, imagery speaks volumes. Not only do pictures and videos make a bigger impact, they do it in short time. The growth of visual content in the form of photos and videos is increasing with millennials pursuing an ever-growing need for fresher content, each time.
MindShift Studios satiates this need by providing personalised content through a network of skilled photographers and videographers, who then help curate content with in-house visualizers, story creators and influencer relationship managers. The journey towards bespoke visual content production gets unraveled in their unique model which entails handpicking the right videographer or photographer as per client requirements, and partnering them with digital influencers to create a personalised, amplified story that can be leveraged across social media.
With over five years of creating such visual stories for brands like Kiehl’s, Lancôme, JW Marriott, Splash Fashions and many more within the beauty, lifestyle and hospitality sector, MindShift Studios has launched a focused arm towards growing across the country and building a MindShift on promising partnerships. The company will primarily cater to the lifestyle, hospitality, fashion and beauty industry.
Their services will include:
• Visual Campaign Management: This will include holistic management which involves selecting the right influencers, photographers, videographers and execution of the campaign, powered by analytics on the parameters assigned to understand the viability of visual content.
• Personalised Visual Production: Every project will create concepts with a mood board, develop and execute the ideas.
• Live Events: Capturing Live events using a storytelling approach with the help of engaging rich media and blended in well with user generated content to continue the momentum.
• Instagram Influencer meet ups: Involving influencers through an offline approach to generate buzz and propel evangelism. A base of over key opinion leaders, celebrities and social media influencers team up to provide the right experience.
• Influencer Takeovers: Content curators will take over the brand’s social media accounts and bring in a uniqueness that will help increase consumer engagement and the overall brand reach.
Speaking on the occasion, MindShift Interactive CEO Zafar Rais, states, “With over five years of creating personalised visual content within the lifestyle, hospitality, beauty and fashion space, we recognize the impact of curated stories. Witnessing the growing demand for visual content, we wanted a focused and progressive business unit that partnered with skilled photographers and videographers to tell these stories. The need will be satiated through the impeccable team we have put together at MindShift Studios towards creating a shift in the way stories must be articulated on digital.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
