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Mindshare, Wavemaker retain respective titles at EMVIEs, Star India and Vodafone become ‘Clients of the Year’
MUMBAI: The 17th edition of EMVIEs concluded with a fanfare on a Friday evening and saw the best of industry stalwarts and visionaries come together to celebrate the industry’s success.
Mindshare India triumphed with ‘Media agency of the year’ award yet again for the third consecutive year with a total of 265 points. Wavemaker, previously known as Maxus India, continued to retain its position at number two this year as well with its total amounting to 235 points.
Rejoicing on the win, Mindshare India head of content at Devendra Deshpande said, “We feel at top of the world with this win although we were skeptical about winning agency of the year award this year. To propel our growth further, we will continue to use data, technology and creativity together and it will always be based on business challenge and consumer insights.”
Both, Star India and Vodafone India emerged as clients of the year with a grand total of 80 points. Hindustan Unilever Limited, that has been the champion for four consecutive years from 2013-2016, settled at number two position this year with a grand total of 75 and missed the mark with only five points.
The Grand EMVIE for the ‘Best media innovation in Digital Search’ was awarded to Madison Media and Asian Paints for their campaign on Hindi search ads for the first time in India.
Adjudged by a distinguished jury of around 211 industry leaders, EMVIEs saw over 816 entries this year. With over 816 entries, the awards have continued to grow in scale and strength, emerging as the gold standard amongst media awards recognising path-breaking brand campaigns and innovations.
EMVIEs 2017 awards chairman Punitha Arumugam said, “India has been at the forefront of many ingenious campaigns that showcase high effectiveness and the EMVIEs remain committed to recognising such outstanding communication stories.”
The Advertising Club president Vikram Sakhuja said, “We are engaging with some top global content sites to showcase the best of our archives to the world.”
Read the entire EMVIE 2017 Client of the year tally
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Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
