MAM
Mindshare restructures South Asia leadership
MUMBAI: As part of its ongoing commitment to delivering adaptive planning and thinking, for clients and dynamic markets, Mindshare APAC has realigned its senior leadership in South Asia.
Mindshare APAC chief client officer MA Parthasarathy has been named chief product officer for South Asia. In his new role, Parthasarathy will lead a community of communications strategy and analytics across ten Mindshare offices in South Asia.
Ruchir Mathur, currently principal partner on the PepsiCo business has been appointed as leader for client leadership. Mathur will spearhead a range of ground-breaking activity with an experience of over ten years with Mindshare.
Saket Sinha returns to the Mindshare family as principal partner leading rodeos and the east zone. In his previous role, Sinha was championing business in new geographies for GroupM, creating expansions for the network in several new markets.
Sinha will report to Mathur and Mindshare South Asia CEO Prasanth Kumar for the east zone. Parthasarathy and Mathur will report into Kumar directly.
Commenting on the re-alignment, Kumar said, “As pioneers in adaptive marketing, we are focused on creating a team that continues to open up more possibilities and set ourselves apart, with the capability to merge strategy with market intelligence. As we advise our clients to change mindsets that reflect in the communication they partake in, so does our commitment strengthen to ensure our best talent to service the brands we work with. Parthasarathy, Ruchi and Saket have always been an integral part of the Mindshare family. Each one of them brings their expertise to the table and I am confident that they will continue to take Mindshare to greater heights.”
Brands
Netflix names Magali Huot director games marketing – mainstream games
Former dentsu and YouTube Gaming leader joins to steer mass appeal titles
LOS ANGELES: Netflix has appointed Magali Huot as director of games marketing for its mainstream games division, reinforcing its push to widen the appeal of its interactive entertainment slate.
Based in Los Angeles, Huot joins from dentsu, where she most recently served as svp, global gaming strategy. During her time there, she helped brands treat gaming not as a niche vertical but as a core marketing channel, shaping partnerships that connected culture, community and commerce.
Before dentsu, she spent nearly four years at YouTube, including as head of games publishers at YouTube gaming and senior gaming product marketing manager. She built the platform’s first global games publishers practice, formalising a data led approach to partner selection and creating scalable programmes across the Americas, EMEA and Apac.
Her work included amplifying major in game cultural moments in Fortnite, featuring artists such as Travis Scott and Ariana Grande, as well as advancing creator partnerships and live event strategies to deepen platform engagement.
Earlier, at Warner Bros. Entertainment, she served as director, content marketing across the games portfolio, leading campaigns for titles including Mortal Kombat 11. Her remit spanned strategic partnerships, esports programmes, branded content and experiential activations.
From launching Ubisoft’s first social media war rooms to developing large-scale publisher collaborations, Huot has built her career at the intersection of entertainment and interactive culture.
At Netflix, she now takes on the task of making mainstream gaming as intuitive and inviting as pressing play on a favourite series.
