MAM
Mindshare MENA appoints Ravi Rao as chief client officer
MUMBAI: Mindshare has appointed Ravi Rao as Mindshare MENA chief client officer. Rao was earlier Mindshare, South Asia leader. He will be taking over his role from 1 May, 2015 and will be based in the Dubai office.
On his move to Mindshare, MENA, Rao said, “I am excited to take this new role within the Mindshare family. The market has exhibited good growth over the past few years and I look forward to strengthening our position in the MENA region.”
GroupM South Asia CEO CVL Srinivas added, “Ravi helped consolidate Mindshare’s position in the market over the past few years. He has led the transformation efforts of the agency in the recent past. This has helped Mindshare create cutting edge products for its clients, grow its digital business and retain its leadership position. He has made a significant contribution to our network and the industry at large. We are confident that Ravi will continue to play a stellar role in building the Mindshare network and we wish him well in his new role.”
Mindshare MENA CEO Samir Ayoub said, “We are thrilled to welcome Ravi back to the MENA purple family. Ravi is well respected with a good reputation in our region. With his vast experience, we are confident that Ravi will play a vital role to have more successful stories for Mindshare MENA”.
Rao is also the chairman of the Media Research Users Council (MRUC) and has represented Mindshare and GroupM on several industry platforms.
Rao joined Mindshare, South Asia in 2008 and took over as leader for the market in 2012. Under his guidance, Mindshare remains the largest media and marketing agency in India. Rao was earlier a part of JWT Dubai and the Mindshare MENA team during its inception in 1999. He also worked with OMD in the course of his time in Dubai.
MAM
Stayfree launches campaign for night-time period protection
New film highlights how Secure Nights pad helps women sleep better during periods.
MUMBAI: Stayfree just turned period nights from restless to restful because when the pad works overtime, even your sleep gets a well-deserved promotion. Stayfree has unveiled a new digital campaign spotlighting the distinct needs of period nights compared with days. The film, conceptualised by DDB Mudra, shows how many women use the same pad day and night, leading to frequent wake-ups from leak worries, poor sleep and drowsy days that follow.
Research cited in the campaign reveals that nearly 67 per cent of women on their periods experience sleep deprivation on some nights due to discomfort and anxiety. The ad gently illustrates this cycle: a woman tosses, checks for stains, and drags through the next day fatigued.
The campaign promotes Stayfree Secure Nights, designed specifically for night-time use with NightLock Technology for superior absorption, 2 times better coverage, a wider back, and a soft feel. It promises up to 100 per cent leakage protection while sleeping, allowing uninterrupted rest so women wake up fresh.
Kenvue, vice president marketing and essential health business unit head Manoj Gadgil said, “Many women unknowingly compromise their sleep quality by using day pads at night. Poor period sleep doesn’t just affect the night; it can impact how women feel and function the next day. Stayfree Secure Nights addresses specific night-time needs with reliable protection.”
The campaign will run across Youtube, Meta and leading OTT platforms, encouraging women to recognise the day-night difference and switch to night-specific protection.
In a world where periods already demand enough stamina, Stayfree isn’t asking for extra effort, it’s quietly handing women the one upgrade that turns restless nights into recharged mornings, one peaceful sleep at a time.
