MAM
Mindshare India expands its footprint in the east
Mumbai: Expanding its foothold in the east, Mindshare, GroupM’s flagship agency has partnered with several new clients in Kolkata who are looking to explore their marketing strategies beyond traditional media, it said on Monday.
Mindshare India has a mix of brands in its client roster across sectors like retail, manufacturing, jewelry, FMCG, etc. with brands like Nature’s basket, Berger Paints, Senco, Tata Steel, Khadims, Dollar, Dey’s Medical, etc. The most recent wins the agency saw were Openbrain Pvt Ltd and SPS Steel Rolling Mills Ltd.
“We aim to continue consolidating existing businesses and rapidly grow with new business wins in the east, particularly in the Kolkata market. We believe in the significant, but the hitherto untapped potential of this region,” said Mindshare north and east India – senior vice president (client leadership) Ruchi Mathur. “Digital and e-commerce are increasingly emerging as areas of prime interest hence they will be our priority. Mindshare is fully committed to developing and expanding its footprint in the East.”
Brands in the East market have been experimenting with media strategies across the funnel and are focusing on traditional mediums along with digital media, emerging platforms, e-commerce, Influencers, content, and integrations, the agency said.
Mindshare South Asia CEO Parthasarathy Mandayam said, “As part of our ‘good growth’ agenda, we are committed to building stronger brands in this market. Brands are keener than ever before to revamp their strategies basis the changing consumer preferences. The capability and potential of the East market is huge. It’s exciting to see the Mindshare Kolkata team partner with prestigious brands across categories on their transformation journey.”
Brands
Hyundai Motor India posts highest-ever quarterly domestic sales of 1,66,578 units in Q4 FY2025-26
The carmaker clocks 8.5 per cent year-on-year growth in the January to March quarter, capping the fiscal year with a record-breaking March as well
GURUGRAM: Hyundai Motor India Limited has closed its fourth quarter on a high. The Gurugram-based carmaker posted domestic sales of 1,66,578 units in Q4 FY2025-26, its highest-ever quarterly domestic tally since inception, representing an 8.5 per cent year-on-year jump.
The numbers get better when exports are added in. Total quarterly sales, including exports of 41,697 units, a 9.4 per cent year-on-year rise, came in at 2,08,275 units for the January to March 2026 period, up 8.7 per cent year-on-year.
March 2026 delivered a record of its own. The company shifted 55,064 units in the domestic market last month, its highest-ever tally for any March since inception, up 6.3 per cent year-on-year. Total monthly sales for March, including exports of 13,940 units, stood at 69,004 units, a 2.5 per cent year-on-year rise.
Managing director and chief executive Tarun Garg struck a confident tone. “Continuing the momentum gained in 2026, we have achieved highest-ever quarterly domestic sales of 1,66,578 units in Q4 FY2025-26,” he said, pointing to upcoming product interventions including the recently upgraded Hyundai Verna and Exter as drivers of continued growth. Garg acknowledged geopolitical headwinds but said the company was “well-prepared for a strong FY2026-27, delivering aspirational, connected and innovative products, along with unmatched customer experience and pride of ownership.”
Records in the quarter, records in the month. For Hyundai Motor India, FY2025-26 has ended exactly the way it wanted.
