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Mindshare awarded Global Mobile Agency of the Year by MMA

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MUMBAI: Mindshare has won the most desired ‘Global Mobile Agency of the Year’ title during the Annual Global Smarties Awards 2015 organised by the Mobile Marketing Association (MMA).

 

The 2015 MMA Global Smarties Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.

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Mindshare Asia Pacific won five awards across multiple categories and clients in the global competition namely:

 

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. The Ghost is Calling, Silver, Brand Awareness, Mindshare Malaysia

. Bond of Love on the Mother’s Day, Bronze, Relationship Building / CRM, Mindshare Pakistan

. How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, Marketing Within A Mobile Gaming Environment, Mindshare China

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. The Language of Hair, Gold, Mobile Social, Mindshare Vietnam

. Lifebuoy Flood, Bronze, Location Based, Mindshare Indonesia

 

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Mindshare global CEO Nick Emery said, “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”

 

MMA CEO Greg Stuart added, “Most marketers tell me they really want and need their agencies to keep up and lead in mobile – the best we heard was Mindshare.”

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Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava said, “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”

 

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Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties.

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Brands

Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal

Tax authorities flag alleged misclassification of restaurant services

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MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.

The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.

The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.

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In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.

The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.

Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.

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The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.

The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.

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