MAM
Mindshare appoints Prasanth Kumar as south Asia CEO
MUMBAI: Mindshare APAC, the global media agency network part of WPP, has appointed Prasanth Kumar or PK as he is popularly known, to the role of south Asia CEO.
Currently head of GroupM’s Central Trading Group and a member of GroupM’s south Asia executive committee, PK will report to GroupM south Asia CEO CVL Srinivas and Mindshare Asia Pacific COO Gowthaman Ragothaman.
The announcement was made following the news that the current CEO, Ravi Rao will be transitioning into a new role within GroupM, the details of which will be announced shortly.
Srinivas commented, “Prasanth was a unanimous choice for this role. He is a very dynamic leader always full of ideas and a true organisation man. In the past ten years he has played a stellar role in ensuring GroupM’s scale is leveraged to maximise value for our clients. He has championed some exciting partnerships for GroupM both in the digital and traditional media spaces. I am sure under his leadership Mindshare will scale new peaks and delight its clients with a quality media product. I’d like to thank Ravi Rao for his contribution and wish him the very best in his new role within the network.”
Kumar’s role is effective 1 March 2015.
MAM
Liqvd Asia wins Woodland digital mandate
Agency to handle social, influencers and storytelling for outdoor lifestyle brand.
MUMBAI: Liqvd Asia just laced up for the long trail because when Woodland wants to trek deeper into digital, it picks a partner that knows how to make every step count. Liqvd Asia, the digital-first marketing agency known for fusing creativity with performance, has been awarded the digital communications mandate for Woodland, adding another marquee lifestyle brand to its growing portfolio.
Under the partnership, Liqvd Asia will lead Woodland’s social media management, influencer collaborations, brand storytelling, platform-first content strategies, campaign narratives and community engagement initiatives. The focus is on strengthening the brand’s digital presence and deepening connections with younger, digitally native audiences while staying true to Woodland’s legacy of rugged outdoor footwear and apparel.
Woodland, head of digital marketing Nikita Malhotra Singh said, “Woodland is more than a brand; it’s a community of explorers and adventurers. We are thrilled to partner with Liqvd Asia to tell our story in more dynamic and interactive ways.”
Liqvd Asia, founder & managing director Arnab Mitra added, “Woodland is a brand with strong emotional recall in India, built on adventure, durability and authenticity. We’re excited to translate that legacy into digital conversations that feel current, engaging and culturally relevant.”
Liqvd Asia business head Monish Sanghavi noted, “With a brand like Woodland, the focus goes beyond managing platforms to shaping how the brand shows up in the digital world. We look forward to building a strong, consistent narrative that deepens connect with loyal consumers and younger audiences alike.”
The mandate comes as Woodland continues to evolve in an increasingly digital landscape, aiming to blend its decades-old recall with fresh, interactive storytelling across social platforms and creator ecosystems.
In a market where heritage brands must keep pace with scroll-speed audiences, Liqvd Asia isn’t just handling Woodland’s digital, it’s helping the brand trek from dusty trails to trending feeds, one authentic post at a time.
