MAM
Mindshare APAC ups Srivastava & Gowthaman
MUMBAI: Mindshare Asia Pacific said Wednesday its new ‘global to local‘ structure will be under a leadership team helmed by Ashutosh Srivastava.
APAC CEO Srivastava will now take up the position of chairman and CEO for global emerging markets. He will also be new global
leader for products/services and talent development. Under his shadow will also fall Greater China which he will directly oversee.
Under the new restructuring, R Gowthaman will take up the charge of CEO for South and South East Asia. He was earlier chief client officer.
Both Srivastava and Gowthaman will be based in Singapore.
Agency‘s Australia CEO James Greet will add Japan, Korea and New Zealand to his responsibilities, and also be the APAC regional leader for talent. He will continue to be based in Sydney.
Srivastava will focus on emerging markets such as Russia, in addition to APAC. He will also work closely with global and regional leaders in London and Asia to drive new products and services – and with the agency‘s talent development community, work to strengthen the agency‘s talent pool and leadership globally.
Mindshare Worldwide CEO Nick Emery said, “I‘m delighted that Ashutosh is taking on the global role to drive Mindshare’s development. Ashutosh is the epitome of a new world leader and our product, people and growth markets are in safe hands.”
Srivastava’s promotion is accompanied by a change in the structure of Mindshare in the region, re-organising it around three clusters.
“In Ashu, James and G’man there is no better leadership trio and I am privileged to work with them,” Emery added.
Talking about his new role Srivastava said, “James has in a very short time turned our Australia office into a powerhouse of great work and talent. G‘Man has crafted our success in India, which is a world class office – and in the past few months built up our product for regional clients. Alongwith China, they have been the driving force behind the momentum we have across Asia Pacific. They are both outstanding leaders, and I look forward to working with them in their new roles.”
Prior to joining Mindshare in 2010, Greet founded and ran talent recruitment firm The Ladder. Since 2010 he has turned around Mindshare‘s business in Australia.
The new structure of Mindshare in Asia Pacific brings it into line with Mindshare‘s operation in Europe, which is also organised around a cluster approach, and provides a global to local approach for the agency around the four core areas of trading, emerging markets, new products/services and talent development.
Brands
Madhurendra Malu appointed genesis vertical head at Hyundai
Hyundai taps luxury veteran to steer Genesis debut and growth
GURUGRAM: Hyundai Motor Company India has appointed Madhurendra Malu as vertical head for Genesis, tasking the seasoned auto executive with leading the luxury marque’s official entry and long term growth in the Indian market.
Based in Gurugram, Malu will oversee the brand’s end to end mandate, from luxury positioning and network strategy to crafting a high touch customer experience. The role puts him at the centre of Hyundai’s push to establish Genesis as a serious contender in India’s elite automotive segment.
He joins Hyundai after a short but high impact stint at JSW MG Motor India, where he served as head of sales and earlier as head of CEM and network development. During his time there, Malu helped build the MG Select premium retail format from the ground up. The initiative saw the appointment of 13 dealer partners and the launch of 15 showrooms across 14 cities, with spaces designed to feel more like art galleries than conventional car outlets.
In a farewell note to his MG colleagues, Malu described the experience as a defining chapter. He said the role demanded constant sprints from day one, spanning dealer development, marketing, sales, planning, strategy and execution. Despite the intensity, he called the journey deeply fulfilling and expressed pride in helping lay the foundation of a premium automotive brand in India.
Before MG, Malu held senior leadership roles at Škoda Auto Volkswagen India, where he led business and brand development as well as network expansion. He also spent over 16 years at Maruti Suzuki, rising through multiple regional and national sales roles, including commercial business head for the Nexa network in the southern region.
With experience across mass, premium and near luxury segments, Malu’s appointment signals Hyundai’s intent to treat Genesis not just as another launch, but as a carefully curated luxury play. As the brand prepares to enter the Indian market, all eyes will be on how this new captain steers the flagship.
