MAM
Milind Pathak joins Madhouse India as COO
MUMBAI: Madhouse, a mobile marketing and communications company, has appointed Milind Pathak as COO. He will be reporting in to Madhouse CEO Joshua Maa and GroupM Interaction south Asia managing partner Tushar Vyas and will be based in Gurgaon.
Pathak comes on board with vast domain knowledge and experience in mobile VAS, marketing & advertising, content, mobile CRM and m-Commerce.
Prior to joining Madhouse, Pathak was a part of the One97 Communications’ leadership team. He has over two decades of experience in sales, business development, marketing, strategy and P&L management. Pathak moved to digital domain in 2005 as Buongiorno co-CEO and country manager and was responsible for setting up the company’s successful operations in India. He is an active speaker at various events by IAMAI, MEF, MMA, FICCI, Music Matters, ASSOCHAM etc and has shared his experience and perspective on mobile domain, technologies and allied areas in many national & international conferences, seminars and round tables.
Maa said, “India continues to be a priority market for us and we look forward to working closely with Milind as he steers Madhouse India into its next phase of growth.”
Vyas added, “We are excited to have a senior leader from the industry in the Madhouse team. Milind comes with a rich and in depth experience from the telecom industry with depth of experience in Mobile marketing, content and commerce across consumer and enterprise segment. We are confident he will help our clients to seamlessly integrate mobile advertising into their marketing strategies.” Mobile media and advertising remains an integral part of GroupM’s New Me vision that puts digital at heart of the organisation. Madhouse India is a joint venture by WPP and Madhouse China and is managed by GroupM.”
Pathak said, “Over the last two years, I have watched Madhouse emerge as a thought leader in a dramatically changing media environment. I am excited to join and lead Madhouse. I believe we have tremendous headroom for growth in the mobile marketing and advertising domain in India. In the next 3 years the India will be a 400 million mobile internet user market and these users will spend disproportionate time on handheld devices. Our vision is to continue to invest in people, product & technology, creative domain and strategic partnerships offering cutting edge solutions to brands for all the stages of their marketing cycle- awareness, sales and engagement.
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
