MAM
Milestone Brandcom strengthens East and South ops
MUMBAI: In line with its market focus and growth strategy, integrated out of home agency Milestone Brandcom has strengthened its OOH division by appointing Surojit Sen and Rasiq Sultan as A.V.P – East India 360 Integration and Regional Head South India respectively.
Sultan will be operating from Bangalore and the entire team in south will report to him. He has nearly nine years of experience in the OOH industry, having worked with agencies like Percept and OAP. His last assignment was with Percept, where he worked as regional head for south. He has worked on brands like USL, Wipro, Lenovo, Levis, Indus League, Central, Tanishq, Titan, General Motors and Nokia.
Sen has 13 years experience in the industry with his previous stint being with Percept as regional manager – east. Before that he was with Selvel Advertising for 12 years. During his time in the industry, Sen has worked on brands like USL, Seagram, ABP, Zee TV and Allied Blenders Distilleries.
Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, “With the help of Surojit and Rasiq, we will continue to expand our footprints in the East and South and offer our existing clients better and more customized solutions. With the help of Rasiq and Sultan’s extensive local knowledge and understanding of the markets in the South and East, we are sure to offer an edge over others in providing robust solutions to our clients.”
Milestone Brandcom currently executes OOH media duties for 75 established brands in India including key accounts like Tata Photon- Docomo, COLORS, McDonalds, Binani Cement, Axis Bank, L’Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.
Brands
Reesee Entertainment names Pavel Jelšik as vice president of global sales
Toy industry veteran joins to steer 2026 international push
GUANGZHOU: China based children’s entertainment and licensing company Reesee Entertainment has appointed seasoned toy executive Pavel Jelšik as vice president of global sales, signalling a confident step into its next phase of international growth.
Jelšik joins from Playmind Group, where he served as VP of international sales and marketing. Over a career spanning more than 20 years, he has led global sales for the Toy Plus, Sweet’n’Fun and National Products portfolios, and managed the Minix brand across select territories. His track record stretches across Europe, Asia, North and South America, where he has built distribution networks, nurtured licensing partnerships and scaled brands from promising newcomers to retail regulars.
Based in Europe, Jelšik will now oversee Reesee’s global sales strategy, with a brief to accelerate expansion and sharpen the company’s commercial edge. His appointment comes as Reesee strengthens its international infrastructure following steady growth across Southeast Asia, Europe and North America.
Founded in 2018, Reesee has carved out a niche in IP content monetisation and trend driven toy development. The company works with globally recognised names including My Little Pony, Barbie, Hot Wheels and Sesame Street, while also building its own original properties such as Nomster and Dewbee.
For Jelšik, the opportunity lies in turning creativity into global shelf space. “Reesee combines a compelling vision with a strong flow of creative ideas,” he said, adding that his focus will be on widening the company’s global footprint and deepening strategic partnerships to create toy experiences that resonate with families worldwide.
Chief executive Ray Wang believes the timing is right. He said Jelšik’s international experience and ability to scale toy businesses will be key as Reesee expands across priority markets.
With fresh leadership in global sales and a growing portfolio of brands, Reesee appears set to move from playroom favourite to a more formidable name on the world stage.
