MAM
Milestone Brandcom strengthens East and South ops
MUMBAI: In line with its market focus and growth strategy, integrated out of home agency Milestone Brandcom has strengthened its OOH division by appointing Surojit Sen and Rasiq Sultan as A.V.P – East India 360 Integration and Regional Head South India respectively.
Sultan will be operating from Bangalore and the entire team in south will report to him. He has nearly nine years of experience in the OOH industry, having worked with agencies like Percept and OAP. His last assignment was with Percept, where he worked as regional head for south. He has worked on brands like USL, Wipro, Lenovo, Levis, Indus League, Central, Tanishq, Titan, General Motors and Nokia.
Sen has 13 years experience in the industry with his previous stint being with Percept as regional manager – east. Before that he was with Selvel Advertising for 12 years. During his time in the industry, Sen has worked on brands like USL, Seagram, ABP, Zee TV and Allied Blenders Distilleries.
Milestone Brandcom founder and managing director Nabendu Bhattacharyya said, “With the help of Surojit and Rasiq, we will continue to expand our footprints in the East and South and offer our existing clients better and more customized solutions. With the help of Rasiq and Sultan’s extensive local knowledge and understanding of the markets in the South and East, we are sure to offer an edge over others in providing robust solutions to our clients.”
Milestone Brandcom currently executes OOH media duties for 75 established brands in India including key accounts like Tata Photon- Docomo, COLORS, McDonalds, Binani Cement, Axis Bank, L’Oreal, HDFC Mutual Fund, Dish TV, DSP Blackrock and Franklyn Templeton.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
