Ad Campaigns
Michelin tyres enters India playing the ‘safety’ card
MUMBAI: Michelin – the international tyre technology leader today announced the launch of its first television commercial in the country. Themed ‘Safely Ahead’ this pan India campaign with the iconic Michelin man will make its debut on Indian television channels soon.
The campaign, which has been produced for Television as well as for digital advertising, will highlight Michelin’s ability to provide safer mobility for motorcyclists and scooter riders thanks to its technological knowhow and its 125-year history of delivering landmark innovations.
The campaign was conceptualized by Publicis India. In Efecto, the French 3D animated film specialist executed the animation.
The campaign centers around three elements that Indian riders negotiate daily while using their motorcycles and scooters:
• Bad roads: dictate the fitment of robust tyres.
• Wet roads: require good grip.
• Braking: stopping ability to minimise braking distances.
During the unveiling of the campaign in Mumbai India, president of Michelin 2 wheel tyre division Gary Guthrie said: “We recognize that the young generation of India today, are always mobile and desire better and safer performance from their bikes. Our Michelin Man, ’Safely Ahead’ campaign illustrates how our two wheel tyres designed specifically for Indian riders, comes with unbeatable all-round safety, road-holding, braking and overall riding pleasure that they expect from Michelin.” He further added, “One of our strategic two wheel growth objective in India is to strengthen our position in one of the fastest growing markets in the world. The ‘Safely Ahead’ campaign is an effort towards achieving this key objective.”
The TV advertisements will be seen on major national cable networks in India that would include general entertainment, movies and sports channels. It will also be aired on major regional channels across the country.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
