MAM
MICA collaborates with Ormax Media for the ‘Media Platforms Analytics’ course
Mumbai: Tapping India’s evolving content business, including India’s OTT growth story, MICA, Ahmedabad, India’s premier B-school for Strategic Marketing and Communications, has launched a specialised course titled ‘Media Platforms Analytics’, in partnership with media insights & analytics firm Ormax Media, who are pioneers in media research, analytics & forecasting in India.
The course will equip students with an understanding of various aspects of media analytics, audience engagement, and how to measure and analyse data to build a successful media platform. The course, conducted by media professionals at Ormax Media, will cover streaming, theatrical and television domains.
MICA president & director Dr Shailendra Raj Mehta said, “India’s media and entertainment industry has grown at an unprecedented rate. To remain ahead of the curve, we at MICA continuously engage with academic advisors and industry stakeholders to identify gaps and translate them into specialized courses. I am confident that this new course will equip our MEM area students with the right knowledge and skill sets to advance the industry’s growth”.
Around 50 second-year students from the Media and Entertainment Management (MEM) specialization will be exposed to a 360-degree approach to planning, applicable to multiple functions like content, marketing, revenue, distribution, engagement, and more, across the three domains mentioned above.
Ormax Media Founder & CEO Shailesh Kapoor said: “It has been our constant endeavour to create more awareness about the role and importance of data and analytics in the Indian Media and Entertainment industry. Our association with MICA is an important step in this direction. We hope to prepare students of this course for their entry into the industry by educating them on the practical application of analytics in the business. Ormax Media’s association with MICA has been a long-standing one, with several alumni being a part of our team. This association will further strengthen this relationship”.
MICA dean Dr Githa Heggde said, “Our pedagogical approach, which combines live industry projects, immersive experiences, and real-world case studies, ensures that MICAns gain the necessary exposure and skills. Our advisory board, comprising industry experts, plays a crucial role in shaping our curriculum to align with industry demands. Moreover, we value the feedback provided by our student mentors post-internships and industry immersions. While MICA’s forte remains in communication and marketing, our industry-driven courses are set to empower our students with robust data science and analytical capabilities.”
Delving deep, Media and Entertainment Management Area at MICA head Prof. Santosh Patra shared, “Analytics is core for any business in today’s modern data-rich world. Though analytics as a subject has always been part of our curriculum, there was a requirement for sectoral and advanced analytics in specialised courses like media, entertainment, and sports business. We realised that students needed to understand the consumer journey, consumption habits, and sectoral growth in these industries. We are glad to partner with Ormax Media to co-design, deliver, and evaluate the course.”
The course will be delivered through case studies, real-world examples, gamification and hands-on learning experiences and help the students look at various data sources and extract insights from large databases to arrive at a platform strategy.
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Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
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● Sub-limits, if any
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If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
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● How the sum insured works for the family
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This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
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● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
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These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
