MAM
MIB marks World Environment Day on social media
MUMBAI: It was during his open session at last week’s GoaFest that Union Minister for Environment and Information & Broadcasting Prakash Javadekar spoke of the need for a paradigm shift in Indian political advertising.
Javadekar went on to explain that he was disappointed to see creatives of half-page print ads scheduled for release on World Environment Day without any message. That’s when he thought of taking a different route to political advertising.
Indeed, Javadekar has kept his word on World Environment Day today. Apart from gifting a plant to each and every minister, including Prime Minister Narendra Modi, the new Environment and I&B Ministry at the centre has refrained from run-of-the-mill print ads across newspapers. Rather, it has made a splash on social media through creatives on the official Facebook and Twitter pages of the Ministry of Information & Broadcasting (MIB), live updates from Javadekar’s own Twitter handle, tweets released from Modi’s official account and Javadekar’s conference via YouTube.
There’s also a video doing the rounds of social media.
MAM
Birla Opus unveils ‘Dil Aise Eid Manaye’ digital film
New campaign celebrates family reunion and home transformation for Eid.
MUMBAI: Birla Opus just painted Eid with heart because when the family arrives, even the walls start smiling wider. Birla Opus Paints, the decorative paints brand from Aditya Birla Group’s Grasim Industries, has launched its new digital film ‘Dil Aise Eid Manaye’ ahead of Eid celebrations. Rooted in the brand’s philosophy of Duniya Ko Rang Do, the campaign captures how colours, homes and relationships come alive when families reunite under one roof during the festival.
The film tells the touching story of a young boy initially upset as his home is repainted and rearranged to welcome extended family for Eid. As cousins arrive, the house fills with laughter, shared moments and an impromptu cricket match, turning what felt like disruption into pure delight. The narrative shows how festivities grow louder, warmer and more meaningful when shared, with freshly painted walls quietly becoming the perfect canvas for joy.
Birla Opus Paints head of marketing Inderpreet Singh said, “Eid is a festival that celebrates unity, gratitude and the joy of being surrounded by loved ones. With ‘Dil Aise Eid Manaye’, we wanted to tell a story that resonates with families across India and highlights how beautiful walls uplift the festive spirit.”
Leo India chief creative officer Sachin Kamble added, “This film beautifully captures how a young boy comes to realise that no celebration is ever truly complete without the people we love. It’s in these shared moments of togetherness, warmth, and connection that celebrations find their true meaning.”
Conceptualised by Leo India, the film will run across Youtube, Instagram, Facebook and other social platforms. In a festival where colours dissolve boundaries and emotions rise, Birla Opus isn’t just colouring walls, it’s quietly reminding us that the best shade of home is the one painted with people we love.
