MAM
MevoFit Race Dive Smartwatch is your perfect partner to achieve fitness goals
Leading lifestyle brand MevoFit has launched a smart diving watch that lets you know if you are on the right path to achieve your fitness goals. The Race Dive Fitness Smartwatch from the house of MevoFit can help you accurately track your life activity anywhere and anytime.
The sporty swim-proof smartwatch offers precise activity tracking for total steps walked, calories burnt, distance run, besides the sedentary duration, with an all-day activity tracker. Its health tracker has measuring capabilities to track sleep, heart rate, blood pressure and blood oxygen.
This trendy ‘round dial shaped’ smartwatch with fashionable looks can also be connected with other smart devices via Bluetooth. Once connected, the watch displays push notifications with vibration to alert the users of calls, messages and social media notifications. It also offers the ‘Find My Phone’ feature to keep you informed about the paired smartphone.
With its Smart Tools, users can go for automatic sleep detection, set alarms and reminders, check calendar and weather updates. One can also control phone’s camera, and do multiple sports tracking. The trendy smartwatch is equipped with a bright, color touchscreen for a clear vision outdoors, and is suitable for men, women as well as kids.
The smartphone-compatible device is up for all seasons and all occasions – sports or not. Designed using IP-68 technology, this watch is water/sweat-proof and you can surely take it to a Jacuzzi or a pool party. Irrespective of the sports you play, it allows you to track desirable activities.
You could pursue your favourite sport(s) such as cycling, swimming, skipping, badminton, basketball, or walk and run. This trendy smartwatch comes with changeable watch faces and replaceable straps so you could select from many different designs and set the look of the watch to go with your mood or outfit!
It can be paired with the bundled full fitness regime app – MevoFit Fitness App that enhances your experience with a host of premium and advanced features. It can also help you maintain your profile, goals, and measure data and progress.
Loaded with a robust battery backup and optimized performance, this watch will give you 4-6 days worth of usage, powered by an 80 mAH battery package. This watch comes with a charging dock that can be plugged in with any standard USB cable. You would be done with the charging in less than two hours!
The MRP of MevoFit Race Dive Smartwatch is Rs 4990 and is available at a discounted price on different platforms such as Amazon, Flipkart, and MevoFit website. The device will soon be up for sale on Tata Cliq.
Brands
Nykaa eyes majority stake in Deepika Padukone’s 82°E brand
Deal could help scale premium label as Nykaa sharpens its beauty play
MUMBAI: Nykaa is in advanced discussions to acquire a majority stake in 82°E, the premium skincare label founded by Deepika Padukone, according to media reports.
The proposed deal signals Nykaa’s intent to deepen its House of Nykaa portfolio while giving 82°E the scale it has struggled to achieve independently. Padukone is expected to retain a minority stake if the transaction goes through.
For Nykaa, the play is both strategic and timely. With a customer base of over 42 million, the company is betting on its strong distribution, logistics, and repeat purchase ecosystem to revive the brand’s momentum. The two sides already share a working relationship, with Padukone serving as Nykaa’s global brand ambassador since September 2025.
Launched in late 2022, 82°E entered the market with a premium positioning but has faced headwinds. The brand reported revenue of Rs 14.7 crore in FY25, down 30 per cent year on year, alongside losses of Rs 12.26 crore. Industry observers have pointed to steep pricing, a somewhat diffused brand identity, and intense competition from digital-first labels as key challenges.
The potential acquisition also reflects a broader shift in India’s beauty and lifestyle space, where celebrity-led brands are increasingly partnering with larger corporates to unlock scale. Alia Bhatt’s Ed-a-Mamma, for instance, sold a majority stake to Reliance Retail, while Katrina Kaif’s Kay Beauty has emerged as a standout success within Nykaa’s portfolio, clocking Rs 132.4 crore in FY25 revenue.
Nykaa itself has been on a strong growth trajectory. Its parent, FSN E-Commerce Ventures, reported a 156 per cent jump in net profit to Rs 68 crore in the December 2025 quarter, with revenue reaching Rs 2,873 crore.
Nykaa has been steadily building its portfolio through acquisitions such as Dot & Key, Earth Rhythm and Nudge Wellness, signalling a clear push to own and scale homegrown brands.
If the 82°E deal materialises, it could mark a fresh chapter for the label, blending celebrity appeal with corporate muscle. For Nykaa, it is another calculated step in staying ahead in an increasingly crowded beauty aisle.
