Ad Campaigns
Metro Shoes celebrates Women’s Day through their unique campaign #ChangeTheWord
MUMBAI: Ahead of International Women’s Day, Metro shoes has launched a unique campaign with a new take on the patriarchy and stereotyping. Conceptualised and executed by Makani Creatives, the thought-provoking video is live across social media platforms like Instagram, Facebook, and YouTube.
The video showcases women performing various roles and undertaking tasks which are associated with men and doing them par excellence. It therefore challenges the term ‘It’s a man’s world’ and urges the viewers to relook at biases that are deep-rooted in the society and reflect through our words and phrases in daily life. The video then concludes by communicating that to ‘change the world, we need to first #ChangeTheWord’. The 45 second video gives a powerful and impactful message without being preachy or prudish.
Speaking about the campaign Metro Shoes VP marketing and ecommerce Alisha Malik said, “Despite significant change in society’s outlook towards women, some stereotypes and ideas of patriarchy are too deep-rooted. This International Women’s Day we thought it would be apt to communicate this through a brand campaign. Makani Creatives has done a good job of bringing this message alive effectively.”
Talking about the thought behind the campaign, Makani Creatives, Co-Founder and Managing Director Sameer Makani said, “In our daily life, we don’t realize biases that we create on the basis of language. Phrases promoting masculinity, showcasing the roles only men played in yesteryears has proved on how language has been one of the major catalysts in reinforcing the bias. Observing this, the idea was to show today's women in a few handpicked common phrases that emphasize on men to put out a thought that says "Change the Word to Change The World.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
