MAM
MetLife targets Apna Bazar customers with new scheme
BANGALORE: MetLife India Insurance Co. Pvt. Ltd and Apna Bazar, have announced the launch of Apna Life, a Group Life insurance cover extended to customers of Apna Bazar. A non-participating and simplified underwriting product, Apna Life will be available to customers of Apna Bazar who fulfill certain criteria.
Apna Life’s uniqueness lies in its affordability and simplicity as it can be procured with the minimum amount of formalities. On purchase of pre-paid coupons worth Rs.6000, any customer of Apna Bazar coming under the age band of 18 to 40 years and who satisfy certain health parameters as laid down by MetLife would automatically be eligible for life cover of Rs. 100,000 sum assured under the said Group Life Insurance Policy, states an official release.
Announcing the launch of Apna Life, company CMO Suraj Kaeley said,”MetLife has always looked at deepening and widening its base for insurance products and Apna Life is an effective option for us to achieve this objective. The association with Apna Bazar Co-op. a reputed player in the food and retail segment will help us to expand our product reach as well as bring unique benefits to the customers loyal to the Apna Bazar chain of stores,”
According to Apna Bazar Co-op. chairman Suresh Tawde,”Apna Bazar has always believed in giving high quality products to its customers and with Apna Life we are trying to demonstrate our efforts of giving value-added service to our customers. By partnering with MetLife we are giving our customers a product of international standard.”
Brands
ZEEL transfers syndication business, invests Rs 505 crore in IP push
Restructuring, stake buy and FCCB moves signal sharper content strategy
MUMBAI: In the content economy, owning the story is half the battle monetising it is the real game, and Zee Entertainment Enterprises is doubling down on both. The company has approved the transfer of its syndication and content licensing business to its wholly owned subsidiary ZI-IPR Enterprises, alongside an investment of Rs 505 crore aimed at strengthening its play in content intellectual property (IP) acquisition, management and monetisation. The move, effective April 1, 2026, will see the business transferred on a slump sale basis at book value, including all associated assets, liabilities and commercial rights effectively consolidating IP operations under a more focused structure.
At its core, the restructuring signals a strategic shift. As content consumption increasingly fragments across digital and global platforms, the value of IP lies not just in creation but in how efficiently it can be distributed, repackaged and monetised across markets. By housing its syndication engine within ZI-IPR Enterprises, ZEEL appears to be building a more agile and scalable ecosystem, one that can better extract value from its vast content library while adapting to evolving distribution models.
But the company’s ambitions are not limited to restructuring. ZEEL has also approved an investment of up to Rs 20.09 crore in Culture of Real Experiences (CORE), acquiring a 51 per cent stake in the entity. The move expands its footprint into the broader creative and experiential space, suggesting a push beyond traditional broadcasting into areas where content, culture and immersive experiences intersect.
At the same time, ZEEL has moved to tidy up its financials, approving the redemption of $23.9 million in outstanding foreign currency convertible bonds (FCCBs) and cancelling an unused $215.1 million commitment. The twin steps are expected to ease pressure on its treasury, freeing up capital and improving financial flexibility as the company invests more aggressively in its IP strategy.
Taken together, the decisions reflect a company in recalibration mode streamlining legacy structures, sharpening its focus on content ownership, and exploring new avenues for growth. In a market where the lines between television, streaming and experiential entertainment are increasingly blurred, ZEEL’s latest moves suggest it is not just creating content, but building a system to make that content travel further and pay better.
