Brands
Meta hires Srinivas Rao Vishnubhotla to power Ray-Ban smart glasses push in India
MUMBAI: Meta has tapped seasoned consumer-tech hand Srinivas Rao Vishnubhotla to drive retail sales for its Ray-Ban Meta AI smart glasses in India, betting big on the fusion of fashion and futuristic hardware.
Vishnubhotla brings over two decades of leadership experience across global multinationals, most recently as country head and director at logitech. There he scaled revenues fivefold in a decade, built deep B2C and B2B channels, and helped establish gaming as a breakout growth engine. His stint also saw a vast distribution network of more than 25,000 partners span 750 cities across South Asia, while online giants and large-format retailers widened the brand’s reach.
Earlier, as part of reliance retail’s founding team, he helped launch and expand reliance digital, shaping India’s early modern retail boom.
Meta is betting his knack for turning big ideas into commercially viable ventures will help smart glasses find a home with India’s millennials and Gen Z. Vishnubhotla says he is passionate about building high-performance teams and creating immersive consumer experiences that delight and deliver.
The new role pairs his expertise in consumer behaviour, lifestyle tech and market expansion with Meta’s ambition to take wearables mainstream. Time for India to put on its smartest shades yet.
Brands
Rakesh Menon joins Paytm as avp – lending
Fintech product leader takes on new role after building digital lending, payments and credit products across fintech ecosystem
MUMBAI: Rakesh Menon has joined Paytm as assistant vice president – lending, taking on a new role focused on strengthening the company’s lending and credit products.
Prior to this, Menon worked at Profectus Capital Pvt Ltd as chief manager – payments based financing and digital lending.
At Profectus, he designed and launched digital credit products for merchants with variable cash flows, including overdraft-linked and revenue-share lending models. He led end-to-end LOS–LMS API integrations with payment partners and aggregators, enabling real-time underwriting, disbursal and repayment workflows.
He also worked on funnel optimisation initiatives using journey analytics, improving onboarding, KYC and disbursal conversion by 35 per cent. He developed ecosystem partnerships for transaction-data-based credit assessment and automated settlement systems, and collaborated with credit and data science teams to strengthen risk models and early delinquency detection.
Menon standardised partner onboarding and API frameworks, reducing go-live timelines by 40 per cent and improving digital scalability.
Before Profectus Capital, he worked at PayU as senior manager – presales lead – enterprise business from August 2022 to August 2023. He set up a national presales function for fintech and digital commerce clients, aligning solutions such as EMI, BNPL, BBPS and offer engines to merchant requirements.
He also helped improve conversion rates by around 15 per cent through merchant persona mapping, demo frameworks and structured sales playbooks, working closely with product and go-to-market teams.
From April 2019 to July 2022, Menon served as business unit head – SMB – direct acquisitions at Worldline, where he built the SMB online payments vertical from scratch. The business scaled to Rs 2,500 crore in annual transaction volume, growing at 45 per cent year-on-year.
During this period, he introduced paperless onboarding processes including eKYC and eSign, developed partner dashboards and CRM automation systems, and integrated platforms such as Shopify, WooCommerce and Tally to expand merchant adoption.
Across roles, Menon has worked across digital lending, payments and merchant financing, with experience in product development, ecosystem partnerships, API integrations and fintech-led growth strategies.
At Paytm, he will focus on scaling lending products and strengthening digital credit infrastructure within the company’s financial services ecosystem.
His appointment comes as fintech firms continue to expand their lending and embedded finance offerings in a competitive market.
